Nikki Beach Miami Beach, the iconic oceanfront destination and birthplace of the global Nikki Beach brand, announces plans for its final season in Miami Beach, inviting longtime guests, locals and visitors from around the world to join in a yearlong celebration of the people, experiences and unforgettable moments that have shaped its nearly three-decade legacy.
The Nikki Beach story began in Miami Beach when entrepreneur Jack Penrod, lost his daughter Nicole. Jack and his wife Lucia transformed their oceanfront property into a place dedicated to celebrating life in her honor, and in 1998, Nikki Beach was born, bringing together music, dining, entertainment, fashion, film and art in a new approach to beachfront hospitality. Jack and Lucia grew what began on the sands of Miami Beach into a global hospitality group that now includes beach clubs, hotels & resorts, restaurants, residences, and boutiques while the original location remains a beloved gathering place and an unmistakable part of Miami’s cultural fabric.
Throughout its final year, Nikki Beach Miami Beach will honor that legacy by doing what it has always done best, bringing people together to Celebrate Life. The final season will be marked by special branding throughout the property, alongside an exclusive collection of commemorative apparel and accessories available for purchase at the on-site boutique, giving guests a chance to take home a piece of Nikki Beach Miami Beach history.
Guests returning this season will discover refreshed lunch menus, with new dishes joining Nikki Beach favorites, designed for long afternoons by the beach. Beyond the dining experience, Nikki Beach Miami Beach will continue to offer its signature Celebration of Life atmosphere every day, with music, entertainment and the vibrant energy that has defined the destination for nearly three decades. Weekends will remain a highlight, with Saturdance bringing music to Saturdays, followed by Nikki Beach’s iconic Amazing Sundays Brunch, a longtime Miami tradition that has become a defining part of the brand experience. Throughout the year, the brunch and lunch will welcome a rotating series of special food and beverage collaborations, kicking off with a partnership with New York-based Granny’s Batch, among others. Additional chefs, restaurants and culinary partners will join Nikki Beach throughout the year for limited-time dishes, menus and experiences.
Also new this season, Nikki Beach Miami Beach has partnered with Vacation® sunscreen to introduce a dedicated Sun Butler service for the final year, offering guests on daybeds complimentary SPF samples, hand fans, and cool towels for an added touch of comfort under the Miami sun.
The celebrations will continue through the end of 2026, beginning with an exclusive Art Basel Miami Beach experience in partnership with Page Six. On December 2, Page Six and Nikki Beach Miami Beach will cohost a VIP luncheon, The Art of Being Seen, to bring together artists, curators, emerging designers, fashion and entertainment insiders, and cultural tastemakers for an intimate celebration of creativity, influence, and the voices shaping what’s next.
The year will culminate with an especially significant New Year’s Eve, marking the first time Nikki Beach locations around the world will celebrate under the same theme. Inspired by the wild beauty of the tropics, the beach clubs in Miami Beach, Saint Barth, Dubai and Koh Samui will transform into an untamed tropical escape, bringing the global Nikki Beach community together through a shared celebration. In Miami Beach, the occasion will also mark the final New Year’s Eve at One Ocean Drive before the location closes the following summer.
“This final season is about celebrating everything Nikki Beach Miami Beach has meant to our family, our guests, and this incredible city,” said Lucia Penrod, Co-founder, Owner and Chief Executive Officer of Nikki Beach Hospitality Group. “For nearly three decades, people have come through our doors to celebrate birthdays, engagements, friendships, milestones and simply the joy of being together. We want this year to honor those memories while creating an entirely new collection of them. This isn’t simply a farewell, it’s an invitation to celebrate with us one more time.”
Since its founding in 1998, Nikki Beach has expanded to sought-after destinations, including Ibiza, Dubai, Costa Smeralda, and Marbella, carrying the spirit of its original Miami home to audiences around the world. In 2027, the brand will also celebrate significant milestones across the portfolio, including the 25th anniversary of both Nikki Beach Saint-Tropez and Nikki Beach Saint Barth, along with the 15th anniversary of Nikki Beach Mallorca. As the brand continues to grow its global presence, Nikki Beach Hospitality Group will continue to expand its footprint across Europe, the Middle East, Asia and the Americas, including upcoming resort and residence openings in Muscat, Baku, Marrakech, Ras Al Khaimah and Antigua.
The final season will embrace both the nostalgia of Nikki Beach’s Miami roots and the brand’s continued evolution. Guests can expect opportunities throughout the year to revisit beloved Nikki Beach traditions while discovering new experiences designed specifically for this milestone chapter.
The celebrations will continue into the summer with an exclusive collaboration with LSPACE during Miami Swim Week. The partnership will bring LSPACE’s signature swimwear style to the beach for a stylish celebration of summer, spotlighting LSPACES’s new collection.
Additional programming will be announced for 2027 around some of Miami’s biggest annual moments, including Miami Music Week, the Miami Grand Prix, Miami Swim Week, and July 4th alongside signature Nikki Beach celebrations, collaborations and special events leading into the location’s final chapter in August 2027.
For upcoming programming, reservations and announcements, visit NikkiBeach.com/Miami-Beach and follow Nikki Beach Miami Beach on social media at @nikkibeachmiami.
