Princess Cruises is inviting Princess Captain’s Circle Elite members to enter the “Share Your Princess Story” contest for a chance to ride aboard the cruise line’s floral float in the 138th Rose Parade® presented by Honda on January 1, 2027, in Pasadena, Calif. Four winners will each receive a trip for two and the opportunity to “sail” down Colorado Boulevard on Princess’ float; entries are open now through September 22, 2026.
“Princess guests have been at the heart of our story for more than 60 years, and many have shared incredible moments with us across decades of travel,” said Marie Lee, Princess Cruises Chief Marketing Officer. “As we celebrate the Rose Parade theme of ‘Welcome,’ we can’t think of a more meaningful way to bring it to life than by inviting some of our most loyal guests to share the Princess stories they treasure most – and welcoming four of them aboard our float on New Year’s Day.”
How to Enter
To enter, eligible Captain’s Circle Elite members can submit a 300- to 500-word essay that celebrates the unforgettable memories, meaningful connections, and extraordinary destinations that have made Princess part of their story. The entry form, official rules, prize description and eligibility details are available at www.princessshareyourstory.com and terms and conditions apply.
The contest is open to legal residents of the 50 United States and the District of Columbia, and Canada (excluding Quebec) who are at least 18 years old at the time of entry and have completed 15 cruises, or 150 cruise days, with Princess Cruises as of the start of the contest.
Four winners will be selected by October 6. Each will receive a trip for two to Pasadena, Calif., including the opportunity for the winner to ride aboard the Princess Cruises float in the 2027 Rose Parade® on New Year’s Day.
Every Princess Guest Has a Story
For more than 60 years, Princess has welcomed millions of guests aboard its ships, creating memories across extraordinary destinations around the world. From milestone celebrations and multigenerational vacations to friendships, love stories and unforgettable moments ashore, the contest invites guests to share the experiences that made Princess part of their story.
A Float Inspired by Welcome, Discovery and Connection
Princess Cruises recently announced its return to the Rose Parade for a second consecutive year with “Welcome Aboard – Find Your Story,” a destination-inspired float celebrating the 2027 Pasadena Tournament of Roses® theme, “Welcome.” The float reflects the discovery, connection and sense of belonging that comes with exploring the world.
Designed and built by Artistic Entertainment Services, the Princess float will measure approximately 55 feet long and 22 feet high and feature more than 320,000 flowers, seeds, bark, leaves and other natural materials. Through rich floral textures, vibrant colors and animation, the float will showcase Princess destinations including Alaska, Japan, Australia and Europe.
The Rose Parade draws approximately 800,000 spectators along Colorado Boulevard in Pasadena and more than 28 million U.S. television viewers, with millions more watching around the world.
