Club Med’s global growth plans have picked up two useful travelling companions: industry influence and artificial intelligence.
ClubMed Lifestyle Group, the Fosun International subsidiary built around Club Med, has joined the World Travel & Tourism Council (WTTC) as a Global Member. The move gives the group a stronger voice in global tourism discussions as it expands its resort network.
WTTC announced the membership on 28 August. The council represents many of the world’s leading travel and tourism businesses and works with governments on issues shaping the sector.
For Club Med, the new membership is more than another corporate badge. The brand now operates 69 premium all-inclusive resorts across more than 40 countries and regions on six continents. It serves more than 1.5 million guests each year. The group aims to reach about 85 resorts by 2030.
That is a serious growth plan, and the map is already getting crowded.
Since late 2025, ClubMed Lifestyle Group has signed new resort projects in China, Canada, Morocco, Brazil, the US Virgin Islands, Indonesia and Italy. It is also growing across the Alps, the Mediterranean, North Africa, Asia, the Americas and the Caribbean. The Middle East is also being explored.
WTTC President and CEO Gloria Guevara welcomed the group, saying: “We are delighted to welcome ClubMed Lifestyle Group as a Global Member.”
Another part of the story is technology.
In July, Club Med signed a strategic cooperation memorandum with Microsoft at the company’s Paris headquarters. The agreement covers AI-powered guest service, cloud technology and modern business systems.
This is not AI for a fashionable press release. Club Med has already worked with Microsoft on tools built with Azure OpenAI Service. One example is GM Copilot, a customer assistant designed to answer questions, support sales and reduce routine work for staff.
So while the traditional Club Med welcome remains human, some clever software now helps behind the scenes.
The wider strategy also has a financial angle. In August, Fosun International said ClubMed Lifestyle Group had submitted an application for a proposed separate listing on the Main Board of the Hong Kong Stock Exchange. The listing documents said funds raised would help expand the resort network and strengthen digital and AI capabilities.
Those documents also showed revenue rising from €1.86 billion in 2023 to €1.95 billion in 2025. Adjusted EBITDA reached €390 million in 2025. They also described Club Med as the world’s largest all-inclusive resort brand by 2025 business volume.
For travel sellers, suppliers and destinations, the direction is clear. Club Med wants to be more than a resort operator. It is building a wider holiday and lifestyle business, backed by new resorts, stronger industry ties and smarter technology.
WTTC membership gives ClubMed Lifestyle Group a bigger voice as tourism tackles sustainability, labour shortages, technology and changing traveller needs. Microsoft, meanwhile, brings the digital toolbox.
ClubMed Lifestyle Group Chairman Xiaoliang Xu said the company hoped to use the WTTC platform to find more ways to work with industry leaders and help shape tourism’s future.
For a brand founded in 1950, the next chapter looks remarkably modern. Club Med may still sell sunshine, snow, and the comfort of having most things included, but its growth plans now include cloud systems, AI, and a very ambitious world map.
By: Sandra Jones – © 2026.
Read Time: 3 minutes.
Author Bio:
Sandra has spent a working lifetime quietly rescuing journeys, one itinerary, one anxious caller, one impossible connection at a time. Years in Australia’s finest travel agencies taught her the art of calm, how to find a flight in a fog of cancellations, how to soothe a traveller when luggage wanders, how to turn nine frantic days in Europe into something resembling sense. Qualified, seasoned, endlessly patient, she learned that good travel advice is part logistics, part listening.
But the storyteller in her was always waiting its turn. Writing offered a new map, a way to turn experience into reflection, detail into delight. At Global Travel Media, Sandra now writes the truths only insiders know: the mishaps, the laughter, the grace found between gates and goodbyes. She reminds us that travel, for all its fuss, is still one of life’s better ideas.
