Custom Travel Solutions (CTS) , the white-label travel loyalty platform powering membership and subscription businesses, today announced the appointment of Ishan Anand as Vice President of Product.
The hire marks the latest in a series of senior leadership additions as CTS scales its position as the most powerful infrastructure layer behind branded travel and lifestyle programs.
Anand joins CTS from MakeMyTrip (NASDAQ: MMYT), India’s largest travel platform, where he led product strategy and business performance for several of the platform’s highest-traffic businesses, directing a large cross-functional organization spanning Product, Engineering, Data Science, and Design. He brings nearly two decades of product leadership across consumer marketplaces and enterprise SaaS.
At MakeMyTrip, Anand repeatedly took businesses with no search visibility, no funnel, and no revenue model and built them into some of the platform’s strongest growth engines. He conceived industry-first products that raised the standard for traveler trust and was an early champion of AI-first product practices across the organization.
Earlier in his career, Anand spent several years at Xerox building enterprise HR-benefits SaaS platforms serving the workforces of Fortune 500 clients, including two years on-site in the US.
‘We are deliberately bringing in leaders who have built and scaled at the highest level of the travel industry. Ishan has done exactly that – from zero to category-leading growth engines, and he’ll shape what CTS builds next for our partners and beyond” – Mike Putman, CEO & Founder.
“CTS gives any brand the platform, the inventory, and the economics to turn travel into something rare: a loyalty experience their members genuinely value, and a revenue line the brand fully owns. That combination is what drew me in, and the platform is already building for where booking goes next as the industry becomes more AI-driven. I’ve spent my career turning platforms like this into trusted, category-leading businesses, and the chance to do that at CTS’s global scale made this an easy decision.” – Ishan Anand, VP of Product
At CTS, Anand will lead product strategy and vision across the company’s platform, spanning its white-label travel loyalty infrastructure, AI-powered member experience, and expanding module suite.
