Civitatis, the leading online platform for guided tours, excursions and activities in Spanish and Portuguese worldwide, today announces the launch of Civitatis Pro, a new brand identity that brings together and strengthens its offering for tourism professionals.
Civitatis Pro has been created to reflect a reality that the company’s B2B business has been building for years: a global network of professional partners who integrate, distribute or recommend Civitatis’ portfolio of activities through their own channels, with a well-established presence in key markets including Spain, Brazil, Mexico, Argentina, Italy and France. In fact, the professional channel has become one of the company’s main growth engines, with Civitatis expecting to close 2026 with a 32% increase in its B2B business volume.
“Civitatis Pro reflects a business that has been growing within the company for years. Today, we work with more than 60,000 partners worldwide, and we wanted to equip this ecosystem with an identity, tools, and a value proposition that match its strategic importance and reflect the maturity we have reached. This is not simply a rebranding exercise; it is a commitment to how we want to compete, collaborate and continue growing alongside our partners in the years ahead,” says Andrés Spitzer, CEO of Civitatis.
That value proposition is now at the heart of Civitatis Pro: “We want every tourism professional to see Civitatis Pro as much more than an activities supplier: we want to be a partner that helps them sell more, operate more efficiently and deliver a differentiated experience to their customers. That is the difference between selling standalone experiences and building long-term relationships with every partner,” says Verónica de Íscar, Chief B2B Sales Officer at Civitatis.
A new identity to organise the professional ecosystem
With this launch, the company is simplifying and refreshing its offering for the professional travel sector by bringing its main B2B and B2B2C collaboration models together under a single identity. This evolution reinforces Civitatis’ positioning as a strategic partner, providing a clearer, more flexible solution tailored to each business.
The offering is structured around five key partner profiles, each with distinct needs: retail travel agencies looking for easy booking and sales tools; wholesalers and tour operators requiring scalability and tailored commercial conditions; marketplaces and technology partners focused on integration and performance; content creators looking to monetise their audiences; and businesses that incorporate activities as an added service or benefit for customers, users, employees, members or guests. This structure enables Civitatis to adapt its communication, tools and support to the specific needs of every partner.
Rather than being an isolated initiative, Civitatis Pro marks the starting point of the company’s ongoing evolution in the B2B segment: a clearer, more professional and more competitive way of working with partners worldwide.
Four value pillars: curated inventory, technology, support and commercial partnership
Civitatis Pro is built on four key pillars: a carefully curated product portfolio, technology designed for different distribution models, specialist support and dedicated commercial guidance.
Unlike models focused solely on inventory size, Civitatis prioritises a carefully selected portfolio of activities, guided tours, excursions, transfers and experiences, placing quality, operational reliability and traveller satisfaction at the centre. This curated approach allows partners to recommend and distribute experiences with confidence, without having to build and manage their own network of local suppliers.
From a technology perspective, Civitatis Pro offers a range of solutions designed to support different distribution models, including a professional booking platform, API integrations, white-label solutions, co-branding, widgets, links and bespoke commercial agreements. The goal is to provide a flexible experience that adapts equally well to assisted sales models and fully integrated, automated environments.
In addition, the company offers specialist customer support teams that assist travellers before, during and after every activity—an essential service for partners seeking operational confidence while providing the highest level of support to their own customers.
With the launch of this new brand, Civitatis is raising the standard for professional partnerships by combining its technological capabilities with a human touch to help shape the future of experience distribution.
