The highly anticipated 2026 FIFA World Cup™, the world’s premier football spectacle held once every four years, is set to ignite football fever this summer! Visa, a global leader in digital payments, proudly presents the Tap In with Visa Interactive Football Experience Zone, starting today at New Town Plaza in Shatin. As the Official Payment Technology Partner of FIFA World Cup™, Visa integrates AI technology, interactive games and photo-taking elements to bring the World Cup’s electrifying energy straight to Hong Kong, creating an immersive entertainment experience where everyone can fully feel the thrill of this iconic sports event!
Immersive Interactive Experience: Step Into the “Fan–to-Player” Journey
The Tap In with Visa Interactive Football Experience Zone features a photo-taking zone and an interactive game zone. Members of The Point who spend HKD200 with a Visa card at New Town Plaza (in one or two transactions on the same day) can enjoy the experience zone with AI generated football cards and the Interactive Football Simulation Game.
Tap In with Visa Interactive Football Experience Zone event details:
Date: 11 June to 20 July
Time: 11am to 9pm
Location: L1 Entrance Arena, Phase 1, New Town Plaza, Shatin
1.Tap In with Visa Interactive Football Experience Zone photo-taking zone (Open to public)
Enter the player’s locker room-themed zone and immerse yourself in the unique pre- and post-match atmosphere of professional footballers. Visa brand ambassador Vee will also appear in a new football-inspired look, joining fans to celebrate the summer football buzz. In addition, a TV screen displaying the latest FIFA World Cup™ match schedules enables fans to stay up to date with the latest match updates.
2.Interactive Football Simulation Game (Spending redemption)
Step into the large-scale interactive game zone and take on the challenge of controlling a football with precision within a limited time, navigating obstacles and scoring against the goal. This game tests participants’ reaction speed and focus while letting them experience the thrill of breaking through defences and pushing forward like a professional footballer. Upon completing the challenge, participants will receive a technical rating for the personalised football card.
3.AI photobooth (Spending redemption)
The photobooth uses AI technology to instantly generate six different football cards, each featuring different poses and designs. Participants simply need to face the camera, and the system automatically transforms their portrait into a star-player-inspired look, creating a personalised football card that places them in different player positions with varying skill ratings, so you can become a footballer in your own right! Six card designs rotate weekly, allowing fans to collect a full set of exclusive player cards and enjoy the thrill of building their very own football collections.
Strengthening Brand Connections Through Collaboration to Drive the Local Economy and Enhance the Consumer Experience
Visa has been a FIFA World Cup™ Official Payment Technology Partner since 2007, continuously engaging people through music, sports, and entertainment to deliver seamless and immersive experiences that foster social connection and business growth. Visa believes the greatest value of partnering with major sporting events lies in bringing people together, leveraging its global network to connect fans from different cities and cultural backgrounds and letting them experience the passion and energy of football.
As a hub for international mega events, Hong Kong showcases its strengths in hosting large-scale activities through its advanced infrastructure and diverse entertainment offerings. Visa collaborates with local partners to bring the World Cup buzz to the city and deliver an innovative experience tailored to the Hong Kong market, further reinforcing the city’s position as a regional hub for culture and commerce.
