Wellness in Singapore has increasingly become a luxury, with retreats, studios and treatments often priced beyond everyday budgets. For the past four years, KINN Hospitality Concepts has championed a different approach, centred on accessible urban wellness. To celebrate its fourth anniversary, KINN is launching KINN 4 You, a month-long programme of wellness experiences, collaborations with local brands and creators, community activations and special stay offers. From a S$10 wellness event ticket and S$7.50 wellness beverages to 18% off stays, the programme reflects KINN’s belief that rest, connection and wellbeing should be within everyone’s reach.
Running throughout July 2026 at KINN Habitat, the campaign is inspired by the idea that wellness looks different for everyone. Whether it’s through movement, enjoying a nourishing drink, slowing down for a moment of reflection or simply enjoying a good night’s rest, KINN 4 You invites guests to find their own way to reset.
Since its official opening in 2022, KINN has championed a more accessible approach to wellness-led hospitality through thoughtfully designed spaces, community experiences and meaningful partnerships. Today, the brand operates three properties in Singapore: KINN Habitat, KINN Capsule and KINN Studios, blending the programming of restorative retreats, the comfort of boutique hotels and the communal spirit of hostels, all at an accessible price point. KINN Capsule – which currently operates as a female-exclusive hotel – offers modern capsule living built around community, KINN Studios balances privacy with compact comfort, and flagship KINN Habitat pairs premium capsules and private rooms with one of the largest communal spaces of any boutique hotel.
“Somewhere along the way, wellness became something you had to be able to afford. We’ve never accepted that,” said Chayadi Karim, Founder of KINN Hospitality Concepts. “From the beginning, KINN has been built on the belief that wellbeing should be accessible, not exclusive. KINN 4 You celebrates the everyday ways people choose to rest, recharge and reconnect, and reflects the philosophy that continues to guide us four years on.”
Wellness Through Everyday Rituals: A New Balanced Indulgence Menu at brwd / KINN
Launching on 4 July and available through September 2026, the refreshed Balanced Indulgence menu at brwd / KINN (pronounced “brewed by KINN”), the to-go coffee counter inside KINN Habitat, features four wellness-inspired offerings, including two drinks created in collaboration with local wellness brand Moom.
The new menu includes:
- Berry Glowy (S$7.50) – in collaboration with Moom
Antioxidant-rich berry fizz and coconut water to hydrate, refresh and support a healthy glow - Matcha Rose Glow (S$9.50) – in collaboration with Moom
Smooth matcha and oat milk topped with a berry-rose tofu cloud for calm focus and everyday nourishment - Strawberry Tofu Crunch (S$7.50)
Creamy silken tofu blended with sweet strawberry jam and topped with crunchy granola for a refreshing treat.
Matcha Rose Glow and Berry Glowy contain Moom Glow Guard, formulated with hyaluronic acid, ceramides and antioxidants to support hydration, skin health and antioxidant protection.
A returning favourite is:
- Sunkissed Brew (S$7.50)
A brwd / KINN signature, featuring freshly squeezed orange juice infused with honey and topped with espresso for a bright energy boost.
From July onwards, drinks will be served in limited-edition ‘affirmation cups’ carrying messages of encouragement contributed by guests through Roots by KINN, the community initiative beneath the three-storey Ficus tree at KINN Capsule. Guests can also purchase co-branded affirmation coasters created with local brand Everyday Reminders for S$5.90 with any item purchased from the Balanced Indulgence menu, or S$9.90 individually.
Wellness Through Connection: KINN 4 You – Find Your Reset
On Saturday, 4 July from 2.00pm to 6.00pm, KINN Habitat hosts KINN 4 You – Find Your Reset, an afternoon of wellness activations in collaboration with local brands, artists and creators.
Throughout the afternoon, guests can enjoy experiences across KINN Habitat, including:
● Hydr-Aid with Moom: A hydration station featuring Moom’s zero-sugar electrolyte drink.
● Scents by POSTCARD: A scent experience allowing guests to craft their own deodorant scent.
● Bloom Bar: A floral activation where guests can create a small floral arrangement with blooms from Bliss Flower Boutique, paired with a personal affirmation.
● The Travellers’ Capsule: Four capsules styled around different traveller personas and their approaches to rest, curated in collaboration with POSTCARD.
- The KINN Corner: A dedicated space where guests can learn more about KINN’s brand philosophy, wellness initiatives and community partnerships.
● Caught on Paper: Live portrait illustrations throughout the event by local artist, sliceofwhit.
● Live DJ Set: Ambient music throughout the afternoon by DJ Dee.
Guests can also take part in The Stamp Rally, collecting stamps from selected stations around KINN Habitat for a chance to win over S$1,200 worth of prizes, including a 2D1N stay at KINN Habitat. Each ticket includes a complimentary brwd / KINN drink, full event access, and a curated goodie bag featuring partner products and offers. Tickets are priced at S$10 each or S$18 for two,
Wellness Through Rest: The KINN 4 You Room Package
During its anniversary month, KINN invites travellers to embark on their urban reset with the exclusive KINN 4 You room package, offering up to 18% off Best Available Rates and a complimentary Sunkissed Brew or Berry Glowy drink from the Balanced Indulgence menu at brwd / KINN. Available for bookings from 1 July onwards, for stays from 1 July to 30 September 2026, this offer will be available across all KINN properties.
