The Tourism Authority of Thailand (TAT) promoted regional tourism cooperation and connectivity through partner-country participation at Thailand Travel Mart Plus (TTM+) 2026, held from 10–12 June in Pattaya, Chon Buri, together with a pre-event familiarisation programme linking Thailand with Greater Mekong Subregion (GMS) partners Lao PDR and Myanmar, as well as Bhutan.
Ms. Thapanee Kiatphaibool, TAT Governor, said, “Regional cooperation is increasingly important to TAT’s quality-led tourism direction, particularly as travellers seek well-connected experiences shaped by culture, nature, wellness, and local identity. Through closer collaboration, partner destinations can develop responsible travel routes, create business opportunities, and generate wider benefits for destinations, communities, and visitors.”
Building on tourism cooperation under the GMS framework and the Memorandum of Understanding on Cooperation in the Field of Tourism between Thailand and Bhutan, TAT facilitated the participation of 18 public- and private-sector representatives, including delegates from the Ministry of Culture and Tourism of Lao PDR, the Ministry of Hotels, Tourism and Culture of Myanmar, and the Department of Tourism of Bhutan, as well as tourism industry representatives from Lao PDR and Myanmar.
TAT also provided dedicated information booths for the participating countries to present regional tourism linkages and engage with international buyers and Thai tourism operators. Before the event, TAT organised a familiarisation programme in Pattaya on 9 June, introducing delegates to Thailand’s quality-led tourism offerings through culture, marine tourism, and wellness, with experiences at the Sanctuary of Truth, a yacht excursion, and health and wellness activities.
The familiarisation programme enabled participating destinations and tourism businesses to exchange insights, build professional networks, and explore future cooperation, while presenting Thailand’s culture, marine tourism, and wellness offerings within a regional cooperation context. The engagement reflected TAT’s quality-led approach to creating connected travel opportunities, expanding market reach, and generating wider tourism value across the GMS and neighbouring destinations.
