There’s a point in every luxury brand’s life where it has to decide whether it’s going to keep polishing the same silverware—or set the table differently.
The Ritz-Carlton Yacht Collection has opted for the latter.
Its latest collaboration with Ginori 1735—unveiled aboard Evrima—isn’t just another brand tie-in dressed up as “experiential”. It’s a deliberate attempt to shift the mood onboard, and, more importantly, the mindset.
They’re calling it the Ginori Terrace. On paper, it’s a design takeover. In practice, it’s something closer to a personality transplant.
Not Just Another Pretty Deck
Luxury cruising has long had a habit of looking impeccable and feeling interchangeable. Same tones. Same symmetry. Same safe, beige confidence.
The Ginori Terrace throws a bit of colour—quite literally—into that equation.
Rolling out across three outdoor spaces, the concept leans heavily on Ginori’s Il Viaggio di Nettuno collection. It’s expressive, occasionally whimsical, and not remotely interested in playing it safe. Mythological figures, sea creatures, and a riot of Mediterranean colour—designed by Luke Edward Hall—now sit where once you might have expected neutral linens and quiet restraint.
And that’s the point.
This isn’t about refinement as an endgame. It’s about using design to stir something—curiosity, nostalgia, even a touch of theatre.
A Ship That Changes With the Day
What works particularly well here is the pacing.
On Deck 5, the Pool House leans into cool blues—soft, almost coastal, the sort of palette that suggests you’ve nowhere urgent to be. It’s easy, it’s calm, and it does exactly what a poolside space should: slows you down.
Up on Deck 8, Mistral shifts gears. Warmer tones—mandarin, coral, a hint of blush—bring a bit of Mediterranean bustle to the table. It’s less “formal dining room”, more “long lunch that accidentally becomes dinner”.
Then there’s the Marina. All saffron and amber, catching the late-day light and making a fairly strong case for staying exactly where you are. Which, on a yacht, is not a bad place to be stuck.
It’s a simple idea, really—spaces that evolve as the day does—but it’s executed with a level of discipline that suggests someone’s paid attention.
Design That Actually Does Something
There’s a tendency in this sector to talk about design as if it were a garnish. Nice to have, rarely essential.
Here, it earns its keep.
From custom textiles to tableware, the Ginori influence isn’t just visible—it’s structural. The Il Viaggio di Nettuno pieces run through the experience, from plates to glassware to subtle lighting details, creating a thread that ties the whole thing together.
It doesn’t shout. It doesn’t need to.
What it does do is make you notice things. And in an age of distraction, that’s no small achievement.
The Brand Logic Holds
Gaby Aiguesvives, Chief Marketing Officer of The Ritz-Carlton Yacht Collection, summed it up with commendable restraint:
“Ginori 1735’s heritage and approach to elevating everyday rituals make it a natural partner as we continue to reimagine the guest experience.”
There’s no hyperbole there—and that’s refreshing.
Because the truth is, this partnership makes sense. Both brands sit comfortably in that space between heritage and relevance. Both understand that luxury isn’t just about what you provide, but how it’s perceived—and remembered.
Ginori’s CEO, Mehdi Benabadji, took a similar line:
“We view luxury hospitality as a natural extension of our craftsmanship.”
Again, no theatrics. Just a clear understanding of what they’re trying to do.
A Subtle Shift in Luxury Travel
What’s interesting isn’t just the collaboration itself—it’s what it signals.
Luxury travellers have moved on from uniform perfection. They’re looking for character now. Something with a bit of edge, a bit of story. Something that feels considered rather than replicated.
The Ginori Terrace taps into that shift rather neatly.
It’s not trying to reinvent cruising. It’s simply asking a better question: what if the environment did more than sit there looking expensive?
And Yes, You Can Take It Home
In a move that feels both commercial and oddly charming, select pieces from the collection are available for purchase onboard, with delivery options extending to the United States.
It’s a smart play.
Because if you’ve spent a week eating off something that makes you smile, there’s a fair chance you’ll want it in your kitchen. And unlike most cruise souvenirs, this one won’t end up in a drawer.
The Verdict
This isn’t a revolution. It’s something quieter—and arguably more effective.
The Ritz-Carlton Yacht Collection hasn’t torn up the rulebook. It’s simply rewritten a few lines, added some colour, and trusted that its guests will appreciate the difference.
And they probably will.
Because in the end, luxury isn’t about how much you spend. It’s about how something makes you feel—and how long that feeling lasts once you’ve stepped back on shore.
