Thanks to a packed events calendar, Paris’ hotel industry posted its highest March average daily rate (ADR) and revenue per available room (RevPAR) on record, according to preliminary data from CoStar, a global leading provider of online real estate marketplaces, information, and analytics in the property markets.
March 2026 (year-over-year % change):
- Occupancy: 73.9% (-1.3%)
- Average daily rate (ADR): EUR351.64 (+7.8%)
- Revenue per available room (RevPAR): EUR259.70 (+6.5%)
The market’s March calendar included Fashion Week, the ChangeNOW environmental and social conference, the Upperside World Congress tech event, and two Rosalia concerts.
Fashion Week drove ADR and RevPAR to monthly highs of EUR438.22 (Sunday, 8 March) and EUR327.13 (Saturday, 7 March), respectively.
The market’s highest occupancy (88.2%) was recorded on the second night of ChangeNOW (Tuesday, 31 March).
The first Rosalia concert (Wednesday, 18 March) pushed Paris’s occupancy to 81.6%, while the second concert (Friday, 20 March) drove ADR and RevPAR to EUR372.54 and EUR287.69, respectively. That Friday was night also helped by the opening of Saut Hermès, international show-jumping competition.
