Yacht Marketing Agency (YMA), a premium yacht marketing organization based in Bali, is proud to celebrate its tenth year of servicing clients, marking a decade of excellence in the yachting industry. In conjunction with this milestone, YMA is excited to highlight the significant growth of its fleet in the past year, with the additions of Vedanta and Wallacea Diving Cruise’s two vessels, as well as the recent launch of its latest high-end venture, a YMA operated platform, The Yacht Club Indonesia, a platform for premier yacht charters in Indonesia, offering travelers a centralized space to book luxury yacht experiences in Indonesia.
Since its inception in 2016, YMA, which was cofounded by Charles Bastard and Pierre Desrentes, has been dedicated to driving and optimizing bookings for its growing clientele in the luxury yachting industry, through comprehensive sales, marketing, and PR-driven initiatives. Representing some of the most luxurious yachts in the Indonesian archipelago, including several traditional phinisi boats, YMA has maintained its commitment to delivering unparalleled maritime experiences, and driving authentic exploration and tourism of the region.
In response to the growing demand for luxury yacht experiences in Indonesia, YMA has taken on new clients and has expanded its fleet to include a diverse range of vessels to include speedboats as well as liveaboard vessels, each offering unique and tailored experiences for discerning travelers.
The new additions to the fleet include:
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November, 2024; YMA integrated Wallacea Dive Cruise, a premier diving-focused brand with over 22 years of experience, comprising two state-of-the-art liveaboard vessels, Ambai and Seahorse. Earning its exemplary reputation in the dive industry through its bespoke experiences that cater to diving enthusiasts of all abilities, Wallacea’s two vessels display an unwavering commitment to safety and meticulous planning, offering an unparalleled service with the brand considered a leading choice for adventurous travellers and divers seeking to explore Indonesia’s vibrant underwater realms.
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December, 2024; Vedanta is a luxury speedboat and a long-awaited product for the Indonesian market. The elegant design of the vessel is the result of the collaborative work of Alexis Dornier, one of the island’s most celebrated architects, alongside the expertise of long-established Indonesian boat builders Outborn Watercraft headed by Tresno Seery. Designed to navigate Indonesia’s inner islands, shallow waters and its rougher seas, Vedanta is available for private hire for passengers in need of a hassle-free inter-island transfer or day trips to experience a glimpse of the nearby lesser known islands. Vedanta also serves a purpose for travelers keen to surf in some of Bali’s less populated swells, with the expert team advising on the best local in-the-know spots away from the busy coastlines.
Yacht Marketing Agency focuses on B2B relationships, supporting yacht owners by facilitating an increase in sales and bookings through engagement with a global network of agents and marketing activities. Introduced in late October 2024, The Yacht Club Indonesia is a new platform which expands the agency’s B2C offering, and will allow travellers to book their sailing experiences directly.
Joining their existing platforms which offer affordable cruises; Hello Flores, Hello Papua and Hello Indo; The Yacht Club Indonesia now allows travellers to review and choose from a variety of luxury, high end wooden yachts, phinisi boats, Indonesian schooners and other vessels, that cater to different preferences and group sizes, whether it’s for a romantic escape or a grand family adventure. Specializing in crafting unforgettable journeys, The Yacht Club Indonesia offers directly bookable, bespoke itineraries to some of the most breathtaking destinations. Whether it’s snorkelling in the vibrant waters of Raja Ampat, uncovering the hidden gems of the Komodo archipelago, or venturing to other magnificent locales, they cater to a diverse range of interests.
With these new developments, YMA is proving to be more than just a marketing agency, redefining its role and emerging as a catalyst for positioning the Indonesian Archipelago as a world-class luxury destination for travelers. By showcasing Indonesia’s rich traditions and culture, YMA not only elevates the region’s global appeal but also plays a pivotal role in driving sustainable economic growth and supporting local communities.
