In a neat piece of old-fashioned destination marketing watch, learn, then win, Travel Texas has teamed up with Fiji Airways to give Australian travel agents a genuine carrot: a coveted seat on a 2026 famil showcasing the very best of the Lone Star State.
The campaign, neatly titled “Watch and WIN a Seat on a Famil”, asks agents to do something refreshingly simple: watch a short, pre-recorded Texas update on Destination Webinars. In return, they go into the draw to join an exclusive famil designed to immerse agents in the breadth, flavour and scale of Texas tourism.
And timing, as they say in Texas, is everything.
The state is heading into a blockbuster year. In 2026, Texas will host 16 matches of the FIFA World Cup 2026, placing cities like Dallas and Houston firmly in the global spotlight. Adding further shine, the legendary Route 66 celebrates its 100th anniversary running straight through Amarillo, home to the iconic Cadillac Ranch and its eternally spray-painted bonnets.
For agents lucky enough to land a seat, the famil promises a sweeping journey across the state. From Dallas to Austin, Fort Worth to Fredericksburg, and Houston to San Antonio, Texas reveals itself as a destination of contrast and character, cowboy ranches one moment, cutting-edge architecture the next. There is serious substance too, from tree-lined state parks and historic landmarks to a dining scene now formally recognised by the Michelin Guide.
Importantly for Australian sellers, the campaign also reinforces how accessible Texas has become. Flying with Fiji Airways via Nadi delivers smoother long-haul connections and a transit experience that feels more like a holiday than a hurdle, an increasingly persuasive sell for time-poor travellers.
Entry could not be simpler. Agents need only register their details and watch the latest Travel Texas and Fiji Airways webinar. One winner will be drawn, with entries closing at 11:59 pm AEDT on Friday, 30 January 2026.
As incentives go, it is straightforward, smart and rooted in experience, the kind of approach the travel trade has always trusted.
For those keen to discover the spirit of Texas firsthand, this is one draw worth entering.
Watch the webinar: https://www.destinationwebinars.com.au/library/spirit-of-texas/.
by Octavia Koo – (c) 2026.
Read Time: 2 minutes.
About the Writer.
Indonesian-born Octavia Koo arrived in Australia in the early 1980s, drawn by the creative promise of Sydney and a place at UNSW, where she studied Arts and soon discovered her flair for visual storytelling. She began as a graphic designer, quickly turning her sharp eye for detail towards the digital frontier, designing websites and crafting polished descriptions that draw people in and keep them reading.
Her next chapter took her to Singapore, where she built and managed blogs for several tourism platforms, uncovering a natural gift for SEO long before the term became fashionable. There, amid the buzz of ITB Asia, she met Stephen, who suggested she consider Global Travel Media. A few years later, she did just that.
Now part of GTM’s editorial family, Octavia brings a quiet brilliance to her work. She merges art, technology, and intuition to tell travel stories that charm and perform, much like their author.
