Africa’s most connected virtual travel marketplace is sharpening its claws for 2026, and it’s arriving earlier, faster and with a bigger roll call of heavy-hitters than ever before.
OurAfrica.Travel 2026 will go live from 16 to 20 March 2026, marking a strategic shift in timing and a significant technology upgrade designed to make doing business with Africa smoother, quicker and far more efficient for global buyers.
In an era where time-poor travel professionals demand precision over padding, the organisers have made participation for buyers completely free. This move underscores the platform’s original mission: remove friction, encourage meaningful connections and let African products shine on their own merits.
The numbers alone tell a compelling story. Already, 143 exhibitors are confirmed—an impressive early showing that reads like a who’s who of high-end African travel. Names such as Great Plains Conservation, Ker & Downey Botswana, Lemala Camps & Lodges, A&K Sanctuary, Onguma Nature Reserve, Dulini Collection, Zanzibar Collection, Jaci’s, Alex Walker’s Serian and Bush & Beyond anchor a line-up that spans safari stalwarts, conservation-driven lodges and some of the continent’s most respected hospitality brands.
This isn’t noise for noise’s sake. OurAfrica.Travel has quietly become one of the industry’s most effective deal-makers by staying virtual, focused and resolutely African in its outlook. The upgraded platform promises a noticeably smoother user experience—fewer clicks, faster meetings and less digital clutter at a time when many trade events are still struggling under the weight of their own complexity.
The show continues to work closely alongside the African Travel & Tourism Association (ATTA), reinforcing its credibility as a trusted gateway to the African tourism business. Buyers are also encouraged to explore ATTA membership and attend Experience Africa, strengthening year-round engagement beyond the March showcase.
For Australian and Asia-Pacific buyers in particular, the appeal is obvious. Africa remains one of the world’s most aspirational long-haul destinations, yet access to product knowledge, decision-makers and on-the-ground insight can still feel fragmented. OurAfrica.Travel cuts through that by putting vetted suppliers and serious buyers face-to-face—virtually, yes, but effectively.
As travel trade calendars grow increasingly crowded, OurAfrica.Travel’s decision to refine rather than reinvent feels quietly confident. No gimmicks. No inflated promises. Just a sharper platform, a better month, and a clear invitation to do business with Africa on Africa’s terms.
Registration is now open via https://www.ourafrica.travel, and if early momentum is any guide, March 2026 will be one of the platform’s most productive weeks yet.
by My Thanh Pham – (c) 2025
Read Time: 2 minutes.
About the Writer.
My Thanh Pham has worn more travel hats than most luggage racks could hold. After taking a course in travel and tourism, she found herself deep in the business of arranging itineraries across South-East Asia, matching travellers to temples, beaches, and the occasional night train, with a knack for making the complicated look easy.
Not content with life behind the desk, she joined a Vietnamese airline, juggling reservations one day and the frontline bustle of the airport the next. It gave her a ringside seat at the theatre of travel: the missed flights, the joyous reunions, and the endless stories that airports never fail to serve up.
These days, My Thanh has swapped ticket stubs for a writer’s keyboard at Global Travel Media. Her words carry the same steady hand she once brought to bookings, guiding readers through the rich, unpredictable world of travel.
