Technological behavioral change platform, Atiom, has announced an expansion of its strategic partnership with Accor, a world-leading hospitality group. The collaboration – which has started to integrate Atiom’s innovative solutions across Accor’s network in 2022, now includes 25 Accor brands with the additions of well-known luxury brands such as Raffles, Fairmont and Sofitel. Additionally, lifestyle brands from Ennismore in Southeast Asia have also recently implemented Atiom’s technology solution. This broadened commitment is set to drive continued operational excellence and strengthen team morale across the hotel group’s global operations throughout the Americas, Middle East, Africa, and Asia Pacific.
The expanded partnership with Accor represents a significant step forward in Atiom’s mission to transform team engagement and performance in the global hospitality industry, reinforcing its market presence and global expansion strategy. Using Atiom’s AI Assistant, frontline hotel operational teams gain tools to support their work, including generating daily training, AI tutor modules, and skills practice, ultimately boosting the customer experience. By introducing Atiom’s gamified learning platform, brands like those from Accor aim to engage their staff better and provide new learning opportunities enabling them to improve performance and boost overall staff morale. Accor’s goal is to reallocate the time saved through these digital tools directly back into meaningful human connection with their members, thereby truly elevating their ALL Accor loyalty program experience.
Matthew Spriegel, CEO of Atiom, commented on the partnership:
“We are delighted to take another exciting step in our partnership with Accor. Working with iconic brands like Raffles, Fairmont, and Sofitel enables us to increase our credibility in the luxury hospitality market and further refine our solutions. In the wider market context, it enables us to set a benchmark for other luxury hotels and service providers.”
