Intrepid Travel celebrated the launch of its first-ever Intrepid Day, a global celebration of culture, connection and community.
The event was created to spotlight the power of travel to create positive change, while recognising the people who make it possible: from tour leaders and travellers to local partners and the global Intrepid team.
Timed for 24 July to symbolise Intrepid’s 24/7 global presence, the event is set to become an annual fixture on the company’s calendar, reinforcing its commitment to purpose-led travel and long-term community impact.
The day featured pop-up activations and community-led events across 31 country offices, with flagship activity hubs in Melbourne, Toronto and London. In Australia, the day was marked with giveaways, social media collaborations and a street activation on Melbourne’s Collins Street, home to Intrepid’s global HQ. Dozens of discounts were handed out to the public, and more than 1,000 free Urban Adventures day tours were gifted to travellers globally.
Fundraising milestone: $150,000 impact for local partners
Intrepid Day also delivered an extraordinary fundraising result for the company’s not-for-profit arm The Intrepid Foundation.
Intrepid Day also delivered an extraordinary fundraising result for the company’s not-for-profit arm The Intrepid Foundation.
The global Intrepid community raised AUD $50,000 in a single day, more than doubling the original goal of $24,000. That impact has now reached AUD $150,000, which will be distributed to more than 50 grassroots partners around the world.
More than 500 donations came through between 7am and midnight AEST, helping to not only raise vital funds but also build awareness for the important work of Intrepid’s local partners and expand its network of purpose-led supporters.
Top fundraising offices included:-
Morocco – Amal Association
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New Zealand – Forest & Bird
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Ecuador – Galapagos Conservancy
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Sri Lanka – Zero Plastic
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India – Positive Change for Marine Life
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Japan – Japan Rescue Association
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North America – National Parks Conservation Association
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Central America – Adelante and Gastromotiva Mexico
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Thailand – World Animal Protection and EcoThailand
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Cambodia – Cambodia Rural Students Foundation
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Nepal – Sagarmatha Next
An additional 139 donations were made to The Intrepid Foundation’s general fund, further increasing the day’s collective impact.
Key regional highlights:
Melbourne (ANZ):
Olympic gold medallist Noemie Fox, chef Brendan Pang, North Melbourne Football Club, and creators Lucy Neville and Aurelia St Clair hosted competitions for Intrepid travel vouchers. Investa and Intrepid teamed up for a surprise ‘Spin the Wheel’ giveaway outside Intrepid HQ, offering exclusive trip discounts and goodie bags for the public.
Olympic gold medallist Noemie Fox, chef Brendan Pang, North Melbourne Football Club, and creators Lucy Neville and Aurelia St Clair hosted competitions for Intrepid travel vouchers. Investa and Intrepid teamed up for a surprise ‘Spin the Wheel’ giveaway outside Intrepid HQ, offering exclusive trip discounts and goodie bags for the public.
Toronto (North America):
Over 100,000 people engaged with an activation at Sankofa Square, which included Intrepid merchandise giveaways, ‘Intrepid List’ readings and a $500 trip voucher prize draw.
Over 100,000 people engaged with an activation at Sankofa Square, which included Intrepid merchandise giveaways, ‘Intrepid List’ readings and a $500 trip voucher prize draw.
London (EMEA):
UEFA Women’s Championship fans were surprised with trip giveaways and merchandise, while staff and partners joined an Urban Adventures walking tour of Brixton in partnership with Unseen Tours.
UEFA Women’s Championship fans were surprised with trip giveaways and merchandise, while staff and partners joined an Urban Adventures walking tour of Brixton in partnership with Unseen Tours.
All activities were designed to create a collective sense of pride in Intrepid’s mission and purpose, celebrating the community it has built through authentic connections and the cultural diversity of its global network.
