Globus family of brands (GFOB) has announced the resignation of head of marketing Asia Pacific, Chris Fundell, effective 29 August 2025, after a decade leading the marketing division of the tour and river cruise operator.
Fundell joined GFOB in 2015 as national marketing manager and his role was expanded to lead the marketing strategy across Asia Pacific in recent years.
GFOB managing director Asia Pacific, Chris Hall commended Fundell’s leadership and contribution to the company.
“Chris has made a very significant contribution to Globus family of brands over the last ten years,” Hall said. “In this role he strengthened GFOB’s brand awareness and responded nimbly in some of our industry’s most challenging times.
“He was integral to pivoting our product offering and marketing channels to drive revenue and accelerate growth through and out of Covid, contributing to the overall success of the Globus family of brands. Chris has been focussed on using data-driven insights and applying his deep industry knowledge to shape our brands’ marketing strategies.
“We are sorry to see him go and we wish him all the best with his future endeavours.”
During his tenure, Fundell was responsible for both consumer and trade marketing across Asia Pacific, directing a range of highly successful initiatives across advertising, partnerships, and earned media including the appointment of Avalon Waterways’ brand ambassador Melissa Doyle and subsequent campaigns. He also led innovative marketing strategies to engage the trade, including the creation of an industry game show ‘Travel Champions’.
Reflecting on his time at Globus family of brands, Fundell said there were many highlights and successful campaigns launched, but he is most proud of evolving the marketing team and transforming the set up from a very traditional approach to utilising MarTech, digital and attribution to help shape strategy and growth.
“Across the past ten years at GFOB we’ve launched many innovative campaigns, driving a lot of engagement and having a few laughs along the way which our trade partners love,” Fundell said.
“I’ve had the privilege of working with some amazing people across the teams at GFOB here in ANZ and with our global colleagues. Together we’ve evolved the marketing set up to be data driven and agile, growing new distribution channels, improving brand awareness and growth.”
His last day with the company will be August 29th.
GFOB is currently accepting expressions of interest for the role of head of marketing, Asia Pacific.
