This may be your final boarding call if you’ve ever dreamt of reindeer under moonlight, snow-capped fishing villages, or the surreal shimmer of the Northern Lights. Hurtigruten — the coastal experts sailing Norway’s dramatic fjords since 1893 — has opened the gangway on one of their most flexible and enticing offers to date. But like a ferry to the Lofoten Islands, it won’t wait forever.
Dubbed “Norway, Your Way”, this cleverly titled EOFYS campaign invites Aussie travellers to craft their eventyr — the Norwegian word for “adventure”. However, it means something far richer than that. An eventyr, as Hurtigruten reminds us, is about stories, myths and the kind of goosebump moments you’ll still be telling the grandkids about in 2050.
“With this campaign, we’re letting travellers pick their own path, their own story. In Norway, eventyr means something unforgettable — and that’s what we’re offering,” said Damian Perry, Hurtigruten’s Managing Director for the Asia-Pacific region.
But time, like a glacier-fed stream, waits for no one. Travel agents and would-be Vikings have until 15 July 2025 to secure up to 25% off select voyages and up to $500 in onboard credit per person. It’s not bad for an EOFYS deal to deal with a backdrop of auroras and trolls.
A Journey for Every Season
Whether you favour crisp Nordic winters or the golden glow of the Midnight Sun, Hurtigruten’s itineraries are choreographed to showcase Norway in all her seasonal splendour. The campaign spans departures from September 2025 through April 2027, with varying offers across two key seasons:
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2025/26 Season:
Enjoy up to 25% off and up to $200 onboard credit per person on select Original and Signature voyages. -
2026/27 Season:
Receive up to 15% off and up to $500 onboard credit per person, or a straight $500 onboard credit on their best-selling small group escorted tours.
And lest one assume that credit must be spent on soggy toast and bingo nights, think again. Hurtigruten’s onboard credit can be tailored for premium dining, wilderness excursions, or even an Arctic dog-sled adventure, should you wish to go full Amundsen.
Coastal Icons and Signature Wonders
Two standout itineraries headline this sale like seasoned captains at the helm.
First, the Original Coastal Express, a 12-day round-trip from Bergen to Kirkenes, calls at 34 ports, each with its own story. It’s a heritage voyage — Hurtigruten’s bread and butter since 1893 — now modernised with a culinary twist courtesy of Norway’s Coastal Kitchen. Dishes are whipped up from local produce plucked from fjords and farms along the route. Prices start from a very palatable $2486 per person, twin share.
For those wanting the polar enchilada, think of exclusive excursions, Sámi-inspired meals, and panoramic guiding. The North Cape Line: Signature Voyage ups the ante. This 15-day odyssey begins in Oslo and winds to Honningsvåg, the gateway to the North Cape. It includes award-winning dining, immersive cultural insights, and the brand’s trademark Northern Lights Promise. That’s right: if you don’t see them, they’ll let you sail again. This package starts from $4474 per person, twin share.
Why Now?
Apart from the obvious EOFYS appeal (and the fact that the Aussie dollar could buy more brown cheese than ever), this campaign delivers agents a cracking opportunity. Perry says the combination of savings and flexible travel options means there’s “never been a better time to explore Norway on your own terms.”
Frankly, he’s not wrong.
With authentic storytelling at its core, “Norway, Your Way” is more than just a sale — it’s a subtle invitation to choose immersion over itinerary, fjords over fads, and timeless wonder over predictable wanderlust.
Final Boarding Call: 15 July
Travel agents are urged to act before this Norwegian saga turns back into a pumpkin. The EOFYS offer runs until 15 July 2025, and with berths filling faster than a polar bear chasing cod, those dragging their snow boots may miss out.
To book, ring Hurtigruten’s Coastal Specialists on 1300 151 548, or visit agentportal.hurtigruten.com. Terms and conditions apply — just as they do in life, cruising, and reindeer herding.
After all, Norway isn’t just a place. It’s a story waiting to be told — preferably by you.
By Sandra Jones
