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Amora Hotel Brisbane is offering an end-of-financial-year (EOFY) special designed to capitalise on the MICE market’s increasing appetite for venues with wellness-focused facilities.

Gearing up for the Brisbane 2032 Olympic Games—now a little more than 2500 days away—Amora Hotel Brisbane underwent a $30 million transformation completed at the end of 2023. A key priority was supporting the rising wellness MICE market.

Located in the heart of the Brisbane CBD, near major sports venues including Suncorp Stadium and The Gabba, the upgraded Amora Brisbane features a state-of-the-art fitness centre, a sauna, a steam room, and an outdoor pool. It offers MICE guests opportunities for a mind-body reset while on business travel.

“Brisbane is now a global hub for sport, and we’ve positioned Amora at its heart,” says Tamer Habib, Vice President Operations, Amora Hotels and Resorts.

“We’ve capitalised on the area’s character as an excellent place for our guests to immerse themselves in sports and wellness.

“From easy access to major events like State of Origin matches and international rugby fixtures at Suncorp Stadium to Test cricket and AFL games at The Gabba, Amora Brisbane is designed to serve as an ideal base for our MICE guests to combine business and leisure,” adds Mr Habib.

Amora Hotel Brisbane’s EOFY special offer aligns with the global ‘bleisure’ trend, seeing 65 per cent of business travellers extending work trips with wellness or leisure. According to a recent Global Business Travel Association survey, bleisure is a trend showing no signs of slowing down.

Catering precisely to this market, the refurbished 5-star Amora Brisbane includes nearly 300 guest rooms and 11 sophisticated function spaces spanning 1148 square metres of meeting venues. Accommodating corporate gatherings ranging from two to 280 guests, each function space is completely equipped with state-of-the-art audiovisual equipment and technical support via onsite professionals.

Amora Hotel Brisbane proudly sponsors the Queensland Reds and is the official accommodation partner of the Wallabies. “This synergy with Australia’s thriving sports-tourism market and elite sporting community just reinforces Amora the ideal choice for conferences with athletic and wellness themes,” says Mr Habib.

“We’re also exceptionally proud of the culinary offering at the hotel with seasonal menus built on Queensland produce and spaces perfect for post-event networking with local flavour,” adds Mr Habib.

The Amora Brisbane EOFY Special Offer is open to those who book and host an event before 31 July 2025, and includes a choice of one of the following perks: