Some of the finest hotels and resorts in APAC are due to become even bigger headline attractions at Further East (FE) 2025.
Show organisers have unveiled The Scoop: a day dedicated to helping general managers, property owners and marketing leaders grow and refine their media network. It will be a rare opportunity for brands to learn how to improve their PR from masters of the craft — and nurture relationships face to face.
Taking place in Bali, Seminyak on Sunday 2 November, The Scoop promises close time with up to 35 journalists. It will be a mix of group tasks, ice-breakers, sunset drinks and casual networking at the five-star Hotel Indigo Bali Seminyak Beach.
Delegates are also invited to the rest of FE taking place from 3 – 6 November: The only industry show exclusively connecting global agents to luxury APAC travel brands.
“We’ve been hearing the demand for a while,” says Sophia Asghar, FE’s Associate Event Director. “This actually came from our global media community members, who wanted to meet more of the people — from properties they love — that they’d be dealing directly with. So we’ve designed a mini event just for them, in one of our favourite locations in Bali. The team and I can’t wait to see how these conversations develop and amplify Asia-Pacific to new audiences.”
The Scoop is the biggest addition to FE’s 2025 return. Other expanded programming includes Sunset Sessions for small, relaxed breakouts on the evenings of the main show at Aila Seminyak. One of these — a campfire-style discussion circle — will function like an open mic, allowing delegates to talk about anything that affects their business as they build more relationships.
Open House, FE’s thought leadership festival, will dissect the hottest topics on the Monday at Potato Head Beach Club. Meanwhile, there’s added focus this year on defining APAC’s unique trends and attractions for international travellers.
“Our 2025 campaign is The Place To Be,” Sophia adds. “Because it’s just undeniable now! When you look at the sheer level of product, service and creative itinerary planning in the region, Asia-Pacific is leaving every other destination further and further behind.
“We’re right at the centre of the world’s most influential travel market. And since no other show gathers APAC-only exhibitors in the same place, for one week, FE has become an essential gateway to grow their global presence. It’s way more convenient for these brands to use our community for high-quality, relevant contacts, rather than jetting around the globe to meeting after meeting. Instead,” she says, “we bring them all to you.”
