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Industry leader introduces fully managed, AI-powered email marketing with a transparent pay-for-performance model.

Sojern, the renowned marketing powerhouse tailored for the hospitality industry, has launched an innovative, fully managed email marketing service. Designed to simplify digital engagement, this groundbreaking solution helps hotels increase direct bookings, foster guest loyalty, and minimize dependence on online travel agencies (OTAs)—all under a performance-based pricing model. Initially available across the U.S. and Canada, global expansion is on the horizon.

Revolutionizing Hotel Marketing with AI-Driven Precision

Email marketing remains one of the most lucrative digital strategies, projected to generate $17.9 billion by 2027. However, many hoteliers struggle with time constraints, limited budgets, and a lack of specialized expertise to execute effective campaigns. Sojern’s new fully managed service eliminates these barriers by leveraging its AI-powered Guest Marketing Suite, delivering highly targeted and engaging email campaigns with minimal effort from hotel teams.

By seamlessly integrating with property management systems (PMS), Sojern’s cutting-edge platform unlocks deep guest insights, enabling personalized, automated campaigns. This ensures hotels can capture potential guests at every stage of their journey—from initial awareness to post-stay retention—without requiring additional internal resources.

A Seamless Solution for Hotels of All Sizes

“Today’s travelers crave personalized experiences, from the destinations they visit to the hotels they choose,” said Noreen Henry, Chief Revenue Officer at Sojern. “With 90% of consumers expecting brands to anticipate their needs, hotels must deliver curated, relevant content from the first interaction. Sojern’s fully managed email solution empowers hotels to engage travelers with branded, high-impact campaigns—without added workload or financial risk.”

Harnessing Data to Maximize Revenue and Guest Retention

The hospitality landscape is shifting, with direct digital channels on track to overtake OTAs by 2030. According to Skift, industry projections suggest that direct bookings will reach $409 billion compared to OTAs’ $333 billion. Sojern’s new service is poised to help hotels capitalize on this evolution by reclaiming their audience and building lasting guest relationships.

Studies show that repeat guests spend 67% more than first-time visitors, making targeted email campaigns a vital revenue-driving strategy. Sojern’s AI-driven platform ensures that past guests receive timely, personalized offers, reducing booking abandonment and fostering long-term loyalty.

Nicole Williams, Principal and VP of Sales & Marketing at Daryon Hotels International, is already seeing success. “Working with Sojern has been a game-changer. Their email marketing expertise has allowed us to reach the right audience effortlessly and drive more bookings. The process is seamless, the reporting is clear, and the results are undeniable.”

A Performance-Based Model That Delivers Real Results

Budget constraints have long hindered hotel marketing efforts. Sojern eliminates financial barriers with a pay-for-performance pricing model—hotels only pay when the campaign delivers tangible results. This ensures a risk-free, high-ROI solution tailored to each property’s unique needs.

Beyond its cost-effectiveness, Sojern’s multichannel approach ensures a synchronized digital strategy, optimizing every touchpoint across a hotel’s marketing ecosystem. Sophisticated attribution models help hoteliers measure performance across multiple channels, refining strategies to maximize revenue and return on investment.

Join the Future of Hotel Marketing

For hoteliers looking to enhance their direct booking strategy with minimal effort, Sojern’s fully managed email marketing service is a transformative solution. To learn more or join the waitlist, visit Sojern’s Commission Email Solution.