Australia’s long-standing tradition in African travel is reaching a new zenith. Bench Africa, renowned as the country’s original specialist in African safaris, proudly announces the launch of its most trade-friendly travel brochure to date. Rooted in 56 years of expertise and an unwavering commitment to excellence, this new publication masterfully blends the cherished practices of the past with modern enhancements tailored for today’s travel trade professionals.
In an industry where legacy and reliability are paramount, Bench Africa’s latest brochure is much more than a simple marketing tool—it is a celebration of time-honoured traditions reimagined through the lens of contemporary innovation. With every page, the brochure echoes the company’s dedication to quality service and the art of crafting unforgettable journeys through Africa’s breathtaking landscapes.
Andy Kirkman, Head of Trade Relations at Bench Africa, remarked during the launch, stating:
“Today marks a milestone for us as we introduce a brochure designed not only to reflect our storied past but also to empower our travel agents with state-of-the-art tools. We’ve listened to our partners and have integrated their invaluable feedback to ensure this resource stands as the ultimate guide for creating memorable African adventures.”
This heartfelt statement embodies Bench Africa’s dual commitment to honouring its rich heritage while embracing the technologies and innovations that define modern travel planning.
Revolutionary Tools for Today’s Travel Advisors
At the heart of this new brochure lies a suite of innovative features crafted with the direct input of seasoned travel advisors. Recognizing that the ease of planning is paramount, each itinerary now comes equipped with a unique QR code, seamlessly bridging the gap between traditional print media and the digital realm. This feature lets advisors and clients instantly access updated seasonal pricing and departure details on Bench Africa’s forthcoming, redesigned website.
In tandem with the QR codes, the new Trip Code system is introduced—a robust desktop search tool engineered for speed and efficiency. Whether consulting in a travel agency office or remotely, this dual mechanism ensures that travel professionals can quickly navigate through a wealth of information with confidence and ease.
Moreover, a new Travel Style tag has been implemented to differentiate between small-group tours and bespoke tailor-made journeys. By eliminating ambiguity, Bench Africa reinforces its commitment to personalized service—a principle guiding travel planning for generations.
A Curated Collection of Unforgettable Itineraries
The brochure’s expanded itinerary collection is a testament to Bench Africa’s dedication to showcasing the very best of the continent. With fresh offerings meticulously selected to highlight Africa’s diverse charms, travel advisors are presented with a dynamic range of journeys that cater to every type of explorer.
One standout addition is the Valley Safari in Zambia, an immersive itinerary that traverses the untouched expanses of South Luangwa and the Lower Zambezi. This journey is designed to reveal Zambia’s raw, natural beauty and abundant wildlife, all while ensuring that travellers enjoy luxurious accommodations reminiscent of a bygone era of elegant safari travel.
The Discover Kenya Scenic Air Safari is equally enticing—an exclusive offering available only through Bench Africa. This premium itinerary features scenic flights aboard Bench-owned Cessna Grand Caravans, connecting famed destinations such as Ol Pejeta, the Masai Mara, and Amboseli. The experience is meticulously crafted to combine aerial splendour with ground-level adventures, delivering a travel experience that is innovative and steeped in traditional allure.
For those with a taste for the road less travelled, the Northern Circuit itinerary offers an affordable yet enriching journey. Designed for travellers seeking to explore off-the-beaten-path locales, this route weaves through the captivating regions of Naivasha, Nakuru, Samburu, and Ol Pejeta—presenting an eclectic mix of landscapes and conservation-centric experiences.
Bench Africa’s hallmark itineraries, including the perennial favourites like the Highlights of East Africa tour, South Africa Odyssey, and Gorilla Trekking in Rwanda, have also been refined. Redesigned pages now provide more apparent lodge selections and enhanced travel details, ensuring that loyal customers and new adventurers find inspiration at every turn.
Embracing Family Journeys with Traditional Warmth
Acknowledging the rising trend of multi-generational travel, Bench Africa’s brochure dedicates an entire section to Family Safaris. This thoughtfully curated segment highlights malaria-free regions and properties explicitly catering to families with young children. By combining safety with comfort, Bench Africa reinforces the timeless values of togetherness and the cherished tradition of family adventure.
Investing in the Future of African Travel
Bench Africa is experiencing its most successful sales period ever amid record-breaking demand for African travel. This robust market performance has provided the impetus to invest in new technologies supporting the travel industry. In response to the overwhelmingly positive reception of its online interactive quotes—featuring immersive itinerary previews and stunning visuals—Bench Africa is set to launch a fully redesigned website. This sleek, intuitive platform perfectly harmonises with the brochure, offering agents a state-of-the-art tool to showcase Africa’s wonders.
In addition, Bench Africa has expanded its fleet of luxury Kenyan 4WD safari vehicles. Introducing new, exclusive 4-seater models—complete with pop-up roofs, expansive windows for panoramic wildlife viewing, extra luggage space, and convenient picnic awnings—ensures that high-end clients can enjoy safari adventures in unparalleled comfort. These innovations stand as a bridge between the classic elegance of traditional safaris and the contemporary expectations of modern travellers.
Secure Your Copy and Embark on a Timeless Journey
The new Bench Africa brochure is already being distributed to retail agencies nationwide, and additional copies are available for order via Tifs. Travel professionals are encouraged to secure their copy promptly, as this indispensable resource promises to elevate the art of travel planning to new heights.
For further details and inquiries about African travel, please reach out to:
• Phone: 1300 AFRICA (237 422)
• Email: [email protected]
• Website: www.benchafrica.com
A Legacy Reimagined: Tradition and Innovation in Perfect Harmony
Bench Africa is a beacon of reliability and innovation in today’s dynamic travel landscape. With a heritage rooted in tradition and a forward-thinking approach, the new brochure encapsulates the essence of what has made African travel so revered over the decades. It is an invitation to travel advisors and clients alike—a call to embrace journeys that are modern in their conveniences and timeless in their appeal.
Bench Africa’s latest publication is more than just a brochure; it is a manifesto that champions the enduring values of quality, personalized service, and the rich, immersive experiences only Africa can offer. In a world where the tools of travel are continuously evolving, the commitment to genuine exploration and heartfelt hospitality remains steadfast. As travel agents guide their clients on unforgettable safaris, they do so with a resource that marries the best of tradition with the innovations of tomorrow.
For those who believe in the power of a well-planned journey that honours the past while boldly venturing into the future, Bench Africa’s new trade-friendly brochure is the ultimate key to unlocking Africa’s treasures.
Written by: My Thanh Pham
