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Australia and New Zealand’s event sectors are poised for a record-breaking year in 2025, according to Cvent’s newly released Event Industry Report. The report reveals an unprecedented rise in event volumes, a sweeping embrace of innovative technologies, and an unwavering commitment to sustainability and accessibility. This marks a transformative period for the industry, signalling robust growth and renewed confidence among regional event professionals.

Event Volume Soars: A Clear Signal of Industry Resilience

In a striking indication of the sector’s resurgence, 81% of event professionals in Australia and New Zealand plan to increase the total volume of their events in 2025—a substantial jump from 68% in 2024. This growth spans all event formats, with in-person gatherings leading the charge. The report projects a 57% rise in face-to-face events, closely followed by webinars (56%), virtual events (54%), and hybrid formats (45%).

“As we look toward 2025, event professionals across Australia and New Zealand are demonstrating a strong commitment to expanding event volumes and embracing diverse formats,” said Jack Ukil, Senior Director and Country Head of Cvent Australia. “This evolution is driven by innovation, sustainability, and an unrelenting focus on creating more immersive and impactful experiences.”

The Tech Revolution: AI and Beyond

The Cvent report underscores the growing role of technology in shaping the future of events. Approximately 75% of organizations integrate artificial intelligence (AI) to streamline planning, enhance participant engagement, and deliver personalized content. From instant participant inquiries to tailored session recommendations, AI is revolutionizing the event landscape.

Other groundbreaking technologies set to redefine the industry include:

Extended Reality (XR): Interactive projection mapping and gesture-controlled interfaces create captivating, immersive environments that blur the lines between physical and digital experiences.
Biometric Access and Blockchain: These technologies promise heightened security, ensuring seamless, fraud-proof entry for attendees.
Cloud-Based Tools and Geo-Fencing: Smart badges, real-time notifications, and cloud-based event management systems enhance networking opportunities and operational efficiency.

With 45% of organizations eager to adopt new event tech solutions, the region is at the forefront of this digital transformation.

Overcoming Challenges: Revenue Generation and Brand Awareness

Despite the optimism, the report highlights persistent challenges within the industry. Revenue generation remains the top concern for event organizers, even as they strive to create more engaging experiences. Brand awareness has also emerged as a critical factor influencing event planning decisions.

To tackle these challenges, 24% of organizations prioritise investments in event technology, while 17% focus on promotions and 16% on securing high-profile speakers. The strategic allocation of resources reflects a balanced approach to driving growth and profitability.

Sustainability and Accessibility: The Twin Pillars of Future Events

The industry’s commitment to sustainability is more than just a trend—it’s a cornerstone of future event planning. An impressive 80% of respondents have set sustainability targets for their events in 2025. Furthermore, 64% are actively tracking the carbon footprint of their events and attendees, aiming to reduce environmental impact.

In 2024 alone, 71% of organizations implemented sustainable practices, ranging from waste reduction to eco-friendly venues and green transportation options. This momentum is expected to accelerate, driven by regulatory pressures and a genuine desire to contribute positively to the planet.

Accessibility is another area receiving heightened attention. With 68% of respondents setting accessibility goals for their events, the industry is making strides toward inclusivity. This includes ensuring venues are wheelchair-friendly, offering sign language interpretation, and providing digital content accessible to all participants.

“We are seeing a heightened emphasis on accessibility, with organizations in this region recognizing its critical importance and embedding it as a core standard for their events in the year ahead,” Ukil noted.

Investment Trends: Where Organizations Are Placing Their Bets

The report reveals that 77% of event professionals plan to increase their spending in 2025, with 100% prioritizing event-related expenditures. This surge in investment reflects growing confidence in the sector’s recovery and prospects.

Key investment areas include:

Event Technology (24%): Technology remains a top priority, from AI tools to virtual reality experiences.
Event Promotions (17%): Marketing strategies to boost attendance and engagement.
Content and Speakers (16%): Securing influential speakers and creating compelling content to attract diverse audiences.

The Road Ahead: Opportunities and Outlook

The Cvent Event Industry Report paints a picture of an industry on the brink of a new era—one marked by innovation, sustainability, and inclusivity. While challenges like revenue generation persist, the sector’s resilience and adaptability are undeniable.

For event professionals in Australia and New Zealand, 2025 offers many opportunities. By leveraging cutting-edge technologies, prioritizing sustainability, and focusing on accessibility, organizers can create memorable, impactful experiences that resonate with attendees and stakeholders alike.

About the Study

The Cvent Event Industry Report 2025: Australia and New Zealand Edition was conducted by independent market research consultancy Censuswide. The survey took place between November 26 and December 6, 2024, involving 150 senior event planners, marketers, and decision-makers from organizations generating over USD 100 million in revenue. Participants represented various industries, offering a comprehensive view of the region’s event landscape.

Access the Full Report

For a detailed look at the findings and insights from the Cvent Event Industry Report 2025, click here.

This transformative period for the event industry in Australia and New Zealand signals a return to pre-pandemic norms and a bold step forward. As technology, sustainability, and accessibility take centre stage, the future of events has never looked brighter.