The Council of Australian Tour Operators (CATO) Touring Academy is making a significant impact in industry training, certifying over 300 agents and achieving more than 5,400 course completions to date. This pioneering program is equipping travel professionals with the skills and knowledge needed to boost touring sales and deliver exceptional experiences for their clients.
The Touring Academy is on track to reach an impressive milestone of 1,000 active participants by the end of 2024, reflecting the growing demand for specialised touring expertise across the industry. Agents are embracing the Academy’s extensive learning opportunities, which include everything from Rail Holidays to Adventure Touring and beyond.
“Brett Jardine, CATO Managing Director, emphasised the profound impact of the Academy, stating, ‘The CATO Touring Academy is not only focused on learning—it revolutionises how agents’ approach and sell touring. By equipping agents with the right tools and insights, we’re helping them grow their businesses and forge stronger relationships with clients.'”
As the Touring Academy continues to grow, CATO remains dedicated to supporting the Australian travel industry with forward-thinking initiatives that deliver measurable results.
Recently Certified, Senior Flight Centre Consultant, Lauren Brown said, “the CATO Touring Academy has been a fantastic resource in strengthening my ability to deliver exceptional customer service and recommend tailored touring solutions. I highly recommend this training to other agents passionate about refining their skills and delivering unforgettable travel experiences.”
Designed for today’s busy agents, the Academy offers a fully flexible, self-paced learning platform. With an affordable annual subscription of just $90+GST, participants gain unlimited access to a wide array of resources and modules, with new content constantly being added to enhance their professional growth. Travel professionals interested in joining the CATO Touring Academy can find more information here
