In a bold curation of street culture and transformative luxury, Patina Osaka announces a groundbreaking creative partnership with cultural architect Verdy ahead of its Spring 2025 opening.
Osaka-born Verdy has evolved from redefining Japan’s cultural landscape to becoming a global creative tour de force. His signature ventures include personal projects “Girls Don’t Cry” and “Wasted Youth”, as well as characters Vick and Visty. Verdy also serves as Creative Partner at Human Made and made waves as the Artistic Director for Blackpink’s 2023 “Born Pink” world tour. His collaborations span major brands including Nike, Kenzo, Takashi Murakami, Beats by Dre, Coachella, and Budweiser. Yet, he remains anchored to his roots, nurturing the next wave of creative talent in his native city of Osaka.
“Verdy embodies the dynamic creative spirit at Patina’s core,” says Cristiano Rinaldi, President, Capella Hotel Group. “This collaboration transcends strategy – it’s a cultural catalyst for the next generation of luxury travellers. Verdy’s distinctive aesthetic and unique spirit reflect Patina’s purpose to offer fresh and powerful perspectives.”
“When Patina Hotels & Resorts approached me, the synergy was obvious,” Verdy shares.
Patina Osaka x Verdy 2
“Being steps away from Henry’s Pizza, my creative hub in Osaka, this partnership feels like destiny. This creative partnership with Patina is such a natural fit. The brand’s focus on cultural elements, such as music, resonates deeply with my own journey, and I’m thrilled to build a new cultural presence together with Patina right here in this city that’s so close to my heart.”
Henry’s Pizza, launched by Verdy in 2023, has evolved beyond a traditional pizzeria into a cultural hub in
Osaka, regularly hosting events featuring renowned artists like Mark Gonzales, Chito, and Tenshin Nasukawa. Through this fusion of food, art, and fashion, Verdy has created a dynamic space that brings energy to Osaka’s creative landscape.
Cristiano adds, “Verdy’s bold perspective elevates Patina Hotels & Resorts’ track record of partnerships with visionary creatives to a new dimension. By joining forces with Verdy, we are co-creating Patina Osaka as a destination that will redefine the future of transformative luxury hospitality in Japan.”
Patina Osaka x Verdy 1
Opening in April 2025, the hotel’s broader programming will include a rotating exhibition space featuring both established and emerging creatives, a creator-in-residence programme that will bring global creators to Osaka, and a regular line-up that celebrate the intersection of art, music, fashion, and gastronomy.
