Travel agents will now access separate booking portals for Hurtigruten and HX as Hurtigruten Group continues to differentiate the two brand identities.
Managing Director for Asia-Pacific, Damian Perry, said the most recent move was another phase in the evolution towards completely independent companies by 2025.
“Our trade partners have been on this journey with us as we transition from Hurtigruten and HX being sister brands, to becoming separate entities,” Perry says.
“The two dedicated booking portals further signify to the travel industry that we have one cruise line that is the essence of ‘Norwegianess’ – Hurtigruten – and one that is the leader in expedition travel around the world: HX.”
Hurtigruten will continue at the current portal web address, agentportal.hurtigruten.com, while HX has a new portal address: agentportal.travelhx.com.
“Cruises and content for each brand will be available on each respective portal, with the caveat that both brands will appear in the ‘my bookings’ section until the back end of our systems are completely separated later this year. Agents can use their existing username and password on both portals,” Perry explains.
HX also recently appointed new CEO Gebhard Rainer and adopted the new website domain of travelhx.com. Hedda Felin continues to be CEO of Hurtigruten, while Hurtigruten Group CEO Daniel Skjeldam will transition to a board member role.
For further information or interview requests, contact:
Christina Koullas, PR & Communications Manager – Asia Pacific
christina.koullas@hurtigruten.
