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Prepare for a unique adventure as Bluey’s World opens its doors in Brisbane, Queensland, on November 7, 2024. This eagerly awaited attraction promises families an unforgettable journey into the vibrant, playful universe of Bluey, the globally adored Blue Heeler dog from the hit TV show.

A One-of-a-Kind Immersive Experience

Bluey’s World is more than just an attraction; it’s an immersive experience that brings to life the beloved settings and characters from the show. Visitors will step into the Heeler’s iconic family home, backyard, and beyond, experiencing firsthand the world that has captured the hearts of millions.

Housed within the expansive 4000 sqm purpose-built Northshore Pavilion, Bluey’s World is a state-of-the-art venue in Brisbane’s newest arts and entertainment hub, Northshore. The pavilion is accessible via bus, car, foot, bike, and even Brisbane’s iconic CityCat, as featured in episodes like ‘Spy Game’ and ‘Ice Cream.’

Ticket Information

Tickets for Bluey’s World will go on sale on Tuesday, May 21, 2024. To secure your spot in this highly anticipated event, visit blueysworld.com. Prices start from AUD 49.90.

Behind the Scenes: Bringing Bluey’s World to Life

Kate O’Connor, Director of Brands and Licensing at BBC Studios ANZ, expressed her excitement: “The magic of Bluey isn’t only in the universally relatable characters and storytelling. It is also in the setting – the beloved Heeler house in beautiful Brisbane is so well known to fans that its recent sale made prime-time news. We are thrilled that fans will finally get to step inside and play in the Heeler’s iconic family home for real life!”

Andrew Kay, Producer of Bluey’s World, echoed these sentiments: “We are thrilled to collaborate with BBC Studios to bring Bluey’s World to Brisbane. With Bluey’s World, we’re inviting fans to come and play in Bluey’s iconic home, which will be an unforgettable day out for all ages.”

Boosting Queensland’s Tourism

Michael Healy, Queensland’s Tourism Minister, emphasized the significant impact of Bluey’s World on local tourism. “Bluey is globally adored and arguably our most famous Queenslander. From her Brisbane home and beyond, it’s a treat to see our state’s landscape immortalized in Bluey’s adventures, episode after episode. Bluey’s World will be truly captivating, giving fans an unforgettable and immersive experience. It is such a draw card to drive visitation to Queensland.”

Healy further highlighted, “We’re a family-friendly destination, and we know that once families have lived and played like our favorite Heelers at Bluey’s World, they’ll explore our state, which is Bluey’s world – for real life. This special event is highly anticipated on our calendar, and we expect more than 200,000 visitors to enjoy Bluey’s World in its inaugural year, injecting over $18 million into the local economy.”

A Celebration of Brisbane’s Homegrown Star

Brisbane’s Lord Mayor, Adrian Schrinner, celebrated the event, noting, “The exclusive Bluey’s World experience is a chance for residents and visitors to honor the beloved Brisbane superstar. From this November, excited Bluey fans from around Australia and the globe will travel to our city, eager to experience the immersive Bluey spectacle. Bluey’s World places a global spotlight on Brisbane as an ever-evolving major events city. Brisbane is proud to support this unmissable homegrown event and welcomes an influx of fans who will deliver a powerful boost to local business, filling our hotels, restaurants, and lifestyle precincts as they explore our unique tourism attractions.”

The Magic of Bluey

Created by Joe Brumm, Bluey is produced by Emmy® Award-winning Ludo Studio for ABC KIDS and co-commissioned by ABC Children’s and BBC Studios Kids & Family. This global phenomenon follows the adventures of Bluey, a lovable, inexhaustible Blue Heeler dog who lives with her Mum, Dad, and little sister Bingo. Bluey’s limitless energy and imagination lead to hilarious and heartwarming games, bringing her family and the entire neighbourhood into her world of fun.

Supported by Key Partners

BBC Studios and HVK World produce Bluey’s World. The Queensland Government supports it through Tourism and Events Queensland and Brisbane City Council via the Brisbane Economic Development Agency. It is prominently featured on Queensland’s calendar of events.

Everyone’s invited to play the Bluey Way – for real life. Don’t miss this extraordinary opportunity to step into Bluey’s World. Secure your tickets now at blueysworld.com and prepare for a family adventure.