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In an extraordinary display of growth and luxury, Marriott International has left an indelible mark on the Asia Pacific hospitality landscape. 2023 has been a landmark year for the company, particularly in the region excluding China, where it signed over 80 deals and added approximately 18,000 rooms to its burgeoning pipeline. This record-breaking expansion heralds a new era for the industry, one where Marriott stands as a colossus of innovation and luxury.

At the end of 2023, Marriott’s portfolio in the Asia Pacific region, excluding China (APEC), soared to more than 560 operating hotels and residences, marking a substantial 10 per cent net room growth from the previous year. This expansion is not just a number but a testament to Marriott’s unwavering commitment to providing diverse, world-class experiences to travellers across the region.

Rajeev Menon, President of Marriott International, APEC, encapsulated this sentiment perfectly. “With our record year of growth at Marriott International in APEC, we remain committed to meeting the demands of modern travelers underscored by our diverse portfolio of brands and strategic presence in new destinations,” he said. “2023 has positioned us as a thriving and desirable region in the global landscape. I am excited about our momentum as we focus on being where our customers want us to be and connecting people through the power of travel.”

2023 was not just about quantity for Marriott; it was equally about quality. The company’s luxury segment, in particular, saw remarkable growth, with 25 percent of Marriott’s global luxury rooms pipeline now in the APEC region. A record nine luxury hotels opened in 2023, including The Ritz-Carlton, Melbourne, which marked Marriott’s 1,000th hotel in the Asia Pacific. Other notable openings include the JW Marriott Goa, introducing the brand in Goa and marking the company’s 150th hotel in South Asia, and The Singapore EDITION, the first EDITION in Southeast Asia.

These openings reflect Marriott’s nuanced understanding of luxury – it’s not just about opulent spaces; it’s about creating memorable experiences. The company’s luxury properties are designed to offer unparalleled service, exquisite dining, and unique cultural experiences that resonate with discerning travellers.

Marriott’s phenomenal growth is also fuelled by its award-winning travel program, Marriott Bonvoy. The program has seen a 50 percent surge in its membership base in APEC since 2019. This remarkable increase is a direct result of the unique and unforgettable experiences Marriott Bonvoy offers. From exclusive access to prestigious events like the Australian Open and Formula 1 to strategic partnerships with Singapore Airlines, Rakuten, and co-branded credit cards in Japan, Korea, and India, Marriott Bonvoy is redefining what it means to travel in luxury and style.

As the tourism landscape evolves in APEC, Marriott’s focus remains steadfast – to provide best-in-class offerings to owners, franchisees, and guests. At the end of 2023, the company’s APEC development pipeline stood at over 320 hotels with more than 69,000 rooms. This indicates not just growth but a forward-thinking approach to hospitality, one that aligns with the changing preferences of travellers.

Marriott International’s story in the Asia Pacific in 2023 is more than just a corporate success. It is a narrative of resilience, innovation, and an unyielding pursuit of excellence. As the company continues to expand its footprint in this dynamic region, it sets new benchmarks for the global hospitality industry. In Marriott’s journey, we see the future of travel – one that is luxurious, diverse, and unforgettable.