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As we navigate an increasingly complex world, the report argues that PMMOs have a crucial role in helping cities transition towards holistic place-making and marketing, focusing on people rather than a place. These include attracting people who create value, articulating constructive place narratives, activating places and spaces, supporting community engagement, enhancing citizens’ wellbeing, balancing the needs of residents and visitors, understanding how people behave, and transitioning towards new forms of partnership.

With inspiring case studies from cities worldwide, the report presents a high-level guide for Destination Marketing Organisations (DMOs) on how to move forward and leverage their most compelling qualities and assets to attract investment, growth, and new residents and visitors.

CityDNA President, Petra Stušek, commented on the report, saying, “We are committed to a regenerative, inclusive and responsible visitor economy that benefits people, place, planet, and prosperity.

Today City Destinations Alliance (CityDNA) and TOPOSOPHY released a ground-breaking report on the role of Place Making and Marketing Organisations (PMMOs) in shaping the future of European cities. It is a great pleasure to present our community with this distinctive report on understanding the challenges and opportunities in the transition of urban areas towards holistic place-making.

Don’t miss the chance to read this thought-provoking report and learn how PMMOs can play a crucial role in shaping the future of European cities.

TOPOSOPHY CEO, Manolis Psarros, added, “We hope that this guide can help lay the foundations for successful Place Making and Marketing Organisations to support their cities across Europe.” The report outlines eight action areas for PMMOs to address to support citizens and attract diverse groups of people who can bring value to the city.