ITB China has officially launched its Global Call for Speaker Program, inviting travel industry experts, pioneering business leaders, innovators, and cross-sector thought leaders from around the world to contribute to its conference program. The ITB China Conference will take place in Shanghai from 26–28 May 2026, held in parallel with ITB China, the leading B2B travel trade show dedicated to the Chinese travel market.
In 2026, ITB China will further elevate its role as a center of global travel knowledge and trends—embracing an open, diverse, and forward-looking approach. The event invites visionary voices with insight and impact to help shape the future of the travel industry.
Traditionally, ITB China conferences have been primarily invitation-based. For the first time ITB China launches an open speaker application program. Building on its current conference structure, the 2026 edition will feature 60+ sessions and welcome approximately 150 industry speakers for keynotes and panels.
Six Key Themes Open for Global Contributions
ITB China 2026 Conference will center around six core themes that reflect the industry’s most relevant topics and emerging trends, including:
⦁ China Outbound Travel
⦁ China Inbound Travel
⦁ Travel Technology
⦁ MICE
⦁ Themed & Customized Travel
⦁ Hospitality
ITB China aims to bring together visionaries, thought leaders, and storytellers—creating an annual platform for meaningful industry exchange. Front-edge insights, case studies, innovative solutions, and actionable methodologies across any of these areas will be highly valued.
Who We Are Looking For
We welcome speaker applications from:
⦁ Travel industry leaders, government representatives, and destination authorities
⦁ Corporate executives, founders, and innovators in travel and technology
⦁ Cross-domain experts in data, AI, sustainability, culture & tourism, or marketing
⦁ Industry media and journalists
⦁ Researchers and consultants with deep expertise in specialized sectors
ITB China invites all contributors with sharp insights and groundbreaking perspectives to take the ITB China conference stage.
