National Geographic has unveiled its coveted annual Best of the World list, naming Oklahoma as one of the 25 most awe-inspiring, meaningful and immersive travel experiences for the year ahead. The state earned this prestigious recognition for its unparalleled Route 66 heritage and its rich collection of themed experiences celebrating America’s most iconic driving route.
With the centennial of Route 66 approaching in 2026, Oklahoma has been spotlighted for its role as the historic heart of the Mother Road—home to Tulsa, officially recognised as the “Capital of Route 66.” The honour also reflects the ambitious revitalisation efforts along the iconic journey that winds through the state, with more than $82 million invested by the Oklahoma Department of Transportation into the 400-mile stretch of Route 66.
Travellers will encounter an “Americana glow-up” of relit neon signs, restored motor courts and reimagined roadside attractions bringing new life and colour to the legendary highway.
Oklahoma boasts the nation’s longest drivable stretch of Route 66, guiding travellers past charming small towns, nostalgic diners and quirky roadside landmarks. From the vibrant arts and culture of Oklahoma City and Tulsa to the warmth of authentic hometown communities along the route, visitors will discover friendly locals, unique shops and exceptional dining experiences woven into every mile.
Oklahoma’s selection followed an extensive nomination, research and evaluation process by National Geographic’s global team of travel experts and the international editorial teams of Nat Geo Traveller. Reaching millions of readers worldwide through its magazines and digital platforms, Best of the World celebrates destinations that inspire deeper, more meaningful travel—encouraging visitors to connect with nature, culture and community.
This year’s National Geographic list highlights places undergoing pivotal cultural moments, hosting extraordinary events or offering rare and transformative experiences. Oklahoma’s inclusion underscores the state’s enduring legacy, its rise as a cultural destination and its commitment to preserving and elevating the spirit of Route 66 for generations to come.
“At Nat Geo, we know that travel has the power to inspire and transform us,” said Nathan Lump, editor in chief of National Geographic. “In this year’s Best of the World, we especially wanted to highlight unexpected destinations that the algorithms are probably not serving you. Of course, we know that not every trip can be an off-the-beaten-path adventure, so we were mindful to include some surprisingly compelling places that are also more easily accessible. Whatever kind of traveler you are, our goal is to ensure we’re sharing fresh ideas that help you connect with that feeling of discovery and joy that comes from a great travel experience.”
