As the travel trade edges toward the year’s end and most advisors are still catching their breath from a roaring 2025, AAT Kings has quietly dropped a sweetener that’s anything but subtle.
The veteran touring company has unveiled a new A-LISTER November incentive. This straight-shooting rewards program hands out digital gift cards worth up to $100 for every qualifying booking made between 1 and 30 November. It’s the sort of initiative designed to nudge weary agents across the finish line and make December’s balance sheet a little easier to smile at.
Cash for Clout
Under the scheme, travel advisors enrolled in the A-LISTER program will pocket instant e-gift cards for each deposited booking across AAT Kings and Inspiring Journeys guided holidays. The breakdown is simple enough to print on a boarding pass:
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Go-Getters: $50 per booking
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Rising Stars: $75 per booking
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A-Listers: $100 per booking
It’s an uncomplicated pitch: the more you sell, the more you earn. And for a sector that’s seen its share of spreadsheets, fare wars and fam trip envy, simple can be refreshing.
The CEO’s Take
“Travel advisors are the heartbeat of our industry,” said Ben Hall, Chief Executive Officer of AAT Kings, with a grin that suggested this wasn’t just a seasonal gimmick. “This incentive is our way of saying thank you as the year winds down. We designed the A-LISTER program to empower, educate and reward our agents—and this ensures their expertise translates into real, immediate value.”
It’s a characteristically direct sentiment from Hall, whose leadership has steered AAT Kings through the post-pandemic reset, balancing pragmatism and purpose. His point is hard to dispute: advisors don’t just sell tours, they sell trust, and incentives like this one help cement that bond.
How to Climb the Ladder
For advisors yet to join the A-LISTER ranks, the entry process is refreshingly frictionless. Complete six short online learning modules via the AAT Kings A-LISTER Training Academy by 14 December 2025, and the rewards begin to roll in. Gift cards will be issued by 17 December, a timely touch of holiday cheer that might cover the office Secret Santa—or the next tank of fuel.
The program sorts agents into three tiers, Go-Getters, Rising Stars, and A-Listers—based on a mix of learning, engagement, and bookings. It’s a neat way to keep motivation humming while giving high-performers the recognition (and perks) they deserve.
Why It Matters
For an industry built on relationships and reputation, AAT Kings’ approach feels almost old-fashioned—in the best possible sense. It’s about rewarding loyalty, encouraging learning, and acknowledging that travel advisors remain the human core of an increasingly digital trade.
It’s also a sign that the old touring stalwart knows how to blend its heritage with modern momentum. As part of The Travel Corporation (TTC), AAT Kings continues to push sustainability and cultural depth through its Make Travel Matter™ initiatives, adding conscience to commission.
Looking Ahead
If 2025 has been about rebuilding confidence in travel, AAT Kings’ November incentive is about rewarding the people who made it happen. It’s a handshake in a world of QR codes, a tangible thank-you for another year of keeping the dream alive.
“We’re heading into 2026 with real optimism,” Hall added. “Our agents have been incredible and it’s only fitting that we share that success.”
AAT Kings may have been guiding travellers through the heart of Australia for more than a century, but this latest move proves the company hasn’t lost sight of who makes the journey possible.
And with up to a hundred bucks a booking on offer, November might just become the most profitable month on the agent’s calendar.
