AFURI Inc. (Headquarters: Atsugi, Kanagawa, Japan; CEO: Hiroto Nakamura), the operator of the popular ramen brand AFURI, has launched cross-border e-commerce on its official online store starting August 2025. This new service allows customers worldwide to purchase AFURI’s dry noodle “Souvenir Ramen” series and original merchandise, which were previously available only in Japan. Around 50 items are offered through this service, delivering the unique AFURI experience beyond Japan’s borders, highlighted by its signature golden clear broth.
Official AFURI Online Store:
URL: https://shop.afuri.com/
Popular Products Now Available Internationally
The cross-border e-commerce launch features AFURI’s “Souvenir Ramen” series, dry noodles that faithfully replicate the taste of AFURI’s in-store ramen. Since its release, the series has sold over 250,000 servings in just one year and has been highly praised for offering an easy way to enjoy authentic AFURI flavors.
Among these, AFURI’s signature Yuzu Shio Ramen remains a favorite among ramen fans both in Japan and abroad. Additionally, Yuzu Shoyu Ramen and Yuzu Ratan Ramen (Spicy Yuzu Ramen) are also available at AFURI locations, the official online store, and select retailers, which now can be purchased internationally through cross-border e-commerce.
Service Area and Delivery System
This service is offered globally through WorldShopping, a platform that acts on behalf of overseas customers to handle purchasing, international shipping, and customs procedures. Customers can enjoy a simple and secure shopping experience.
International shipping is managed by multiple reliable carriers, ensuring that customers abroad can enjoy the taste of Japan quickly and safely.
Exclusive Merchandise Expressing AFURI’s Unique Aesthetic
In addition to ramen, AFURI offers a selection of original merchandise designed to express the brand’s signature aesthetic and philosophy, which is now available internationally. The lineup includes signature ramen bowls designed to enhance the dining experience, stylish T-shirts featuring AFURI typography, and playful items such as ramen-patterned umbrellas and cushions. These goods embody AFURI’s minimalist design philosophy and have been expanded to coincide with the start of cross-border e-commerce.
Vision
The launch of cross-border e-commerce marks a major step in bringing AFURI’s flavors to ramen lovers worldwide. Moving forward, AFURI plans to expand its product lineup and distribution network, guided by feedback from international customers, to reach more countries and regions.
Comment from AFURI E-Commerce Manager
“We have received numerous messages from customers saying, ‘We want to enjoy AFURI ramen in our own country.’ The launch of cross-border e-commerce is our response to that enthusiasm. Through this initiative, we hope to make AFURI’s signature golden clear broth and our proud Japanese food culture more accessible and enjoyable for people worldwide.”
