The Japan National Tourism Organization (JNTO) has reported another strong month of growth in Australian visitors to Japan, with September 2025 figures reflecting a steady rise in demand and a growing passion among Australians.
In September 2025, 96,600 Australians visited Japan – a 12.8% increase from 85,667 in September 2024. Year-to-date arrivals have also risen 18.5%, with 755,200 Australians travelling to Japan so far this year compared to 637,273 over the same period in 2024.
“The steady growth in visitor numbers shows that Japan remains a top choice for Australians seeking a variety of travel experiences. From adventure and outdoor activities to cultural discoveries, food, wellness, and design,” says Andrew Coombs, JNTO’s Media & Marketing Manager. “We’re also seeing growing interest in regional and seasonal travel, as repeat visitors continue to explore more of what Japan has to offer.”
