There are places on Earth that live up to the hype, and then there’s Machu Picchu. You don’t just visit it—you surrender to it. The mist curls, the llamas pose, the stones sit exactly where the Incas placed them, as if concrete and cranes had never been invented.
And yet, in recent weeks, a whisper has floated through the industry: could this Andean marvel actually be stripped of its crown as one of the New 7 Wonders of the World? For a moment, you could almost hear the collective gasp from bucket-list dreamers and tourism bosses alike.
The finger-wagging began with Jean-Paul de la Fuente of New7Wonders, who raised alarms over overcrowding, irregular ticketing, high costs and social tensions around the sanctuary. He’s not wrong. Anyone who queued at dawn for the shuttle, elbowed through tour groups, and then discovered their ticket didn’t quite match the slot they thought they’d booked will know the system can be less than flawless.
But before you picture the fenced-off terraces and the Sun Gate padlocked, Peru’s government reminds everyone that nothing has been revoked. The recognition granted in 2007 still stands. UNESCO continues listing Machu Picchu as a Mixed World Heritage Site, celebrating cultural heritage and natural splendour. At July 2025’s World Heritage Committee session in Paris, Peru even earned a polite nod for progress on visitor management and conservation tools. Translation: still a Wonder, still incredible. (UNESCO: whc.unesco.org/en/list/274)
On the ground, cooler heads prevail. Hedder Quispe Puente de la Vega, Founder of Machu Travel Peru, has seen enough alarmist headlines to last a lifetime.
“The fact that Machu Picchu is being discussed in international forums is positive, because it reminds us that sustainable management requires the joint commitment of authorities, communities and tour operators,” she said.
“The sanctuary of Machu Picchu is not at risk of losing its value; rather, discussions are underway on ways to strengthen its protection.”
It’s the sober perspective that rarely makes the front page but carries more weight than a week of breathless speculation. It also reflects a plain truth: heritage isn’t a trophy on a mantelpiece, it’s a responsibility, shared between governments, communities and those who profit from the footfall.
Meanwhile, operators are doing the unglamorous spadework that keeps the magic intact. The spreadsheets are dull; the results are not:
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Controlled visitor numbers: backing staggered entry times and capped allocations to stop the site from being overcrowded at peak hours.
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Sustainable itineraries: nudging travellers into shoulder seasons and to Sacred Valley gems that deserve their moment.
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Community engagement: ensuring soles and dollars flow into local households, lowering tensions and lifting stewardship.
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Ticketing transparency: guiding clients through official channels so dodgy resellers don’t ruin the day.
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Education and awareness: turning guides into guardians; this isn’t a selfie backdrop—it’s a sacred place.
Quispe Puente de la Vega frames the moment as a chance to lock in a better future, not a reason to panic.
“Ultimately, while sensational headlines may suggest an immediate threat to Machu Picchu’s global standing, the current debate represents an opportunity for Peru’s tourism stakeholders to reinforce their commitment to long-term preservation. For Machu Travel Peru, this means balancing the luxury expectations of international travellers with the shared responsibility of protecting a heritage that belongs to all humanity.”
So, will Machu Picchu lose its Wonder crown? Unlikely. But it could lose something subtler if we’re careless: the hush that falls when first light hits the granite; the sense that the past is quietly watching. That’s what the better operators are fighting for—not just a title, but an experience worthy of the walk.
For travellers, bring curiosity, patience, and respect. Book through official channels, travel off-peak if possible, and listen to your guide. The Incas built the place; the least we can do is tread lightly.
By Soo James


















