Western Union today announced the launch of its first company-owned retail location in Australia. This forms part of the company’s global retail strategy, aiming to offer customers enhanced service and, ultimately, enable them to enjoy an omni-channel experience.
The launch represents an investment by Western Union in its retail presence in Australia, while supporting financial inclusion in migrant communities. Australia is one of the first markets in Asia Pacific and globally where the company has launched company-owned stores. Located in Liverpool, one of Sydney’s most culturally diverse suburbs, with a population of 250,000, the new Western Union store caters to the needs of the high proportion of residents born overseas with strong ties to countries such as Fiji, India, Vietnam, the Philippines, and the Middle East.
Western Union-owned stores represent a new retail offering, where customers can not only make international money transfers, but also benefit from a premium brand experience and level of service. Gregory Laurent, Vice President for Australia, Japan, Philippines, New Zealand & Pacific Islands at Western Union, said: “I am extremely pleased with the launch of the first Western Union-owned location in Australia. This is a vote of confidence in the nation’s retail sector, which has been challenged significantly since the pandemic.”
“This store marks a new way for us to re-invent and evolve our retail presence and serve our customers even better. At the same time, it provides an opportunity to trial new products and services, as we aim to become a one-stop shop for all our customers’ financial needs,” continued Gregory.
Western Union has been present in Australia since 1993, with a retail network that spans the entire country.
