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Australian travellers flying into Narita International Airport have another compelling reason to slow down and explore the region, with the launch of a new NARITA BEYOND destination website and a dedicated airport booth at Narita International Airport – located in Terminal 1 Arrivals.
NARITA BEYOND is a regional destination brand created to showcase the hidden charm, cultural depth, and everyday experiences waiting just beyond Narita International Airport’s terminals. While Narita is often seen as a transit hub for the city of Tokyo, the area beyond the airport is rich with history, natural beauty, local cuisine, and warm hospitality – all within easy reach of the city, and perfect for short stays, stopovers, or slow travel extensions.
The newly launched NARITA BEYOND website (https://narita-beyond.jp/en/) offers English-language information about the region, travel ideas, and direct booking for local experiences. Additionally, the newly established NARITA BEYOND booth in the Narita International Airport Terminal 1 Arrivals combines traditional Japanese aesthetics with modern design. It serves as a gateway to the region for arriving passengers, providing inspiration and information for travel beyond the terminal through cultural exhibitions, vending machines offering local products, and event hosting.

Takashi Nishiguchi, Manager, Community and Environmental Affairs Department, at Narita International Airport Corporation, said:

“We are deeply honoured to have established a joint initiative with Plus Narita Lab to create a hub for attracting visitors to the region through both online and offline channels. Moving forward, we will continue to foster a virtuous cycle of mutual growth
between the airport and the surrounding community, guided by the principle that ‘airport development is regional development,’ with the ultimate goal of making the area thrive.”

Takeshi Fukushima, President & CEO, Plus Narita Lab Corp, said:

“Plus Narita Lab’s mission is to ‘realize the integrated development of Narita International Airport and the surrounding region.’ With the vision of ‘connecting the world and creating a fun and prosperous town,’ we collaborate with businesses in the airport
vicinity to offer unique Narita experiences, souvenirs, and dining options. With the opening of NARITA BEYOND, we aim to create more opportunities for international visitors to Narita to easily explore local spots and culture, and to encourage them to visit
the area.”

Experiences Now Available to BookThe new NARITA BEYOND booth at Narita International Airport

The website features a curated collection of authentic experiences, ideal for Australian travellers seeking culture, cuisine, and connection, including:

Beginner’s Kintsugi Workshop

Experience a kintsugi workshop at Narita Airport, led by kintsugi master Jun Morooka, who was born in Narita City and is now based in Australia.

Kintsugi is a traditional Japanese art of repairing broken pottery with gold or other precious materials. Instead of hiding the cracks, Kintsugi highlights them – embracing imperfections as part of the object’s history. It reflects the Japanese philosophy of
finding beauty in imperfection and valuing the story behind each piece.

Link: https://narita-beyond.jp/en/activity/kintsugi

Timing: Friday 29 August and Saturday 30 August, from 10:30am-11:30am or 2:00pm-3:00pm

Japanese Craft Making at Masugataya Ryokan

Step inside a 100-year-old traditional inn and enjoy a hands-on accessory making experience hosted by the charming proprietress – a perfect cultural immersion close to the airport.

Link: https://narita-beyond.jp/en/activity/masugataya-accessories

Duration: 2 hours (Travel time not included)

Naritasan Sando Guided Tour and Sushi Lunch

Join a leisurely tour along the main approach of Naritasan and an “omakase” lunch at an historic sushi restaurant.

Link: https://narita-beyond.jp/en/activity/orange-sushi

Duration: 4 hours

The launch of NARITA BEYOND follows record-breaking momentum for Narita International Airport, which welcomed 40.77 million passengers in fiscal 2024. International traffic has surged, with foreign passengers on international flights rising 27% to 22.73 million,
setting a new record for the second consecutive year. This growing demand underscores Narita’s importance as a global gateway, and as a destination worth exploring in its own right. NARITA BEYOND introduces visitors to the true charm of the region – and offers
a chance to discover a deeper side of Japan, just minutes from the arrivals hall.

Discover more and book experiences now at:
https://narita-beyond.jp/en/