Luxury for less than loose change? Velocity Frequent Flyer’s 1 Point Rewards Store is back and this time, it’s going to three cities, giving more members the opportunity to exchange just 1 Velocity Point for high-value rewards.
After a sell-out debut in Melbourne in 2023, where thousands queued down Chapel Street to secure coveted rewards for just 1 Point, the pop-up phenomenon will launch in Sydney on Friday, 22 August, on Pitt Street, with Brisbane and Melbourne dates to be announced.
Each 1 Point Rewards Store pop-up will run for one day only, giving Velocity the chance to redeem just 1 Velocity Point for hundreds of premium consumer products, including:
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Dyson Airwrap™ multi-stylers
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WellCare LED Face Masks
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Prada Paradoxe and Burberry Hero fragrances
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Bose QuietComfort headphones
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Virgin Australia flights and Lounge access
Part of Velocity’s mission to get Aussies to rewards faster and with 59% of loyalty program members seeking more achievable rewards^, the pop-up highlights just how easily everyday spending can unlock extraordinary rewards, a welcome boost for households navigating cost-of-living pressures.
How it works
From a mystery prize carousel and claw machines to Myer reward shelves lined with sought-after products, each store offers playful ways to claim rewards. Virgin Australia cabin crew will be on hand to guide members, alongside live DJ sets to keep the energy high.
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Doors open 8:00am sharp in each city
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Redeem 1 reward per member, per location
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Just 1 Point is deducted from your Velocity member account in-store
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No Points? No problem. Virgin Australia crew will help you earn on the spot
Nick Rohrlach, CEO of Velocity Frequent Flyer, said: “Velocity is all about getting our members to rewards faster and the 1 Point Rewards Store puts the spotlight on that. With Velocity, earning Points is easy and fast. You don’t need to spend big or wait long for your next reward – spending daily on things like your morning coffee, a tank of fuel, weekly grocery shop or mobile phone bill could get you there in no time.”
Velocity Points can be earned quickly across an extensive partner network, including 7-Eleven, AGL, DiDi, DoorDash and more. Members can also transfer Points from credit cards and Flybuys, or accelerate earning through Family Pooling – unlocking rewards faster. From just 5,900 Points (plus taxes, fees and carrier charges), members can book a one-way Virgin Australia Economy Reward Seat from Sydney to Melbourne, use Points + Pay to reduce fares or redeem Points for hotels, holiday extras and more.
Points can also be redeemed for a vast selection of products, including gift cards, wine and online shopping at Myer.
Joining Velocity Frequent Flyer is quick, easy and free. For more information, visit www.
