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As global disturbances—from economic headwinds to geopolitical uncertainty—continue to reshape international tourism, Thailand remains strategically positioned for recovery. A recent analysis of Minor International PCL’s (SET: MINT) stock performance offers valuable insight into the resilience and forward momentum of the kingdom’s hospitality sector.

Minor International is a globally diversified hospitality and lifestyle group headquartered in Bangkok. The company encompasses Minor Hotels, Minor Food, and Minor Lifestyle, operating over 530 hotels, 2,200 restaurants, and 400 retail outlets in more than 60 countries. A truly global hospitality brand. So, what does MINT’s recent stock activity tell us about the outlook for tourism in Thailand for the remainder of 2025?

Stock Snapshot: Minor International (MINT)

Over the past 30 days, MINT’s share price has climbed from approximately THB 24.40 in mid-May to an estimated THB 25.75 as of 17 July—a 5% gain. While modest, this represents a meaningful advance in a cautious market. I interpret this upward shift as a positive sign for Thailand’s tourism trajectory.

Thailand’s Wat Arun commonly know as the Temple of Dawn in Bangkok

Thailand’s Wat Arun is commonly known as the Temple of Dawn in Bangkok

Potential Growth Drivers

Bullish technical momentum: MINT surpassed its 50‑day moving average in mid-July, traditionally a signal of renewed investor confidence.
Q2 earnings beat: MINT posted earnings of THB 0.07, outperforming the expected THB 0.02—a 186% upside surprise.
Tourism rebound: A continued uptick in travel has boosted hotel occupancy and food & beverage performance.
SET recovery: The broader Thai stock market gained 7.3% over the past month, lifting investor sentiment across the hospitality sector.

Thailand’s Tourism Market: Key Data & Source Markets

Despite some ongoing challenges, tourism remains a cornerstone of the Thai economy.

Tourism Key Indicators for 2025:
17.75 million international arrivals from 1 January to 13 July 2025, a 5.6% decline year-on-year
The Bank of Thailand now forecasts 35 million total visitors in 2025, down from the earlier estimate of 37.5 million.

Leading Source Markets (Jan–Jun 2025):
Malaysia: 2.04 million (11.5%)
China: 2.03 million (11.5%)
India: 1.04 million (6%)
Russia: 0.98 million (5.5%)
South Korea: 0.70 million (4%)

Policy Update: Tourist Entry Fee Postponed

Thailand’s proposed “kha yeap pan din” tourist entry fee (THB 300 by air / THB 150 by land or sea, approximately USD 9) has been officially postponed until mid‑2026. Originally introduced to help fund tourism infrastructure and insurance coverage for visitors, the fee’s delay reflects weakened demand and a deliberate move by the government to support tourism sector recovery.

Implications for 2025:
Keeps Thailand competitively priced—especially important with a strong Thai baht and rising global travel costs
Attracts price-sensitive travellers, such as backpackers and regional tourists
Strategic timing ensures that peak-season travel demand can be nurtured without barriers, maintaining both traveller and investor confidence.

Outlook & Strategic Context

Minor International’s share price gains mirror the macro trends driving the Thai tourism rebound: cautious optimism, supported by proactive policy and improved financial performance. As the country continues navigating reduced Chinese outbound travel, foreign exchange fluctuations, and rising airfare costs, supportive measures—like the fee deferral and digital entry reforms—offer short-term relief and long-term positioning.

If momentum holds, MINT’s Q2 performance and positive technical indicators suggest the company—and the broader sector—may continue their upward path. In such a scenario, Thailand’s tourism arrivals could exceed the forecast of 35 million visitors for 2025.