That’s all it takes.
Ideas stimulate interest and establish a competitive advantage. They are the hallmarks of and for winners.
Losers. Many have no idea. Say no more.
Investments of time, resources and cerebral energy in value packaging are typically rewarded.
In a volatile economy and a crowded, suppressed marketplace that is conditioned and, to some considerable degree, determined by all-pervading concerns about the cost-of-living crisis, reality is centred on a contest of ideas.
They can, and do, overcome qualifying factors like pricing, discounting, promotional offers and expedited deliveries.
Creative ideas on continuity of supply, packaging, payment systems, service standards and maintenance programs are not necessarily price-sensitive and, therefore, positive cashflow and profit-enhancing.
Customers’ life tenure and lifetime value are inclined to be extended when ideas are integrated into or complement the marketing offers of products, services, and applications.
In recent times, many have narrowed their focus to pricing and discounting. That leaves considerable scope for complementary advantages, benefits, and rewards. It just takes a few new and original ideas.
Most significantly, internal and external customers respond well to introducing new ideas, concepts, campaigns, products and services.
Ideas forums and scheduled periodic workshops are effective. They go beyond the generation of new and compelling ideas to communicate and promote the fact that ideas are welcome here.
What a good idea.
Barry Urquhart
Marketing Strategist
Marketing Focus
M: 041 983 5555
E: [email protected]
W: www.marketingfocus.net.au
COMMENTARY: MAINTAIN MOMENTUM
Increasing momentum achieves critical mass, from which effectiveness and efficiency are attained and often maintained.
Maintaining momentum enhances performance.
EFFORT. EFFECT. ELEVATE. EVOLVE. LIKE. SHARE.
By Barry Urquhart – Consumer and Retail Analyst | Marketing Focus
BIO:
Barry Urquhart is a highly regarded market research and strategic planning consultant, recognised throughout Australasia for his insight, clarity, and thought leadership. A seasoned keynote speaker at premier conferences, Barry is also the acclaimed author of Serves You Right! And Service Please!, two of the region’s top-selling titles on customer service excellence.
Respected as a trusted voice in business strategy, Barry continues to lead influential workshops and development programs that help organisations drive sustainable growth, elevate service culture, and achieve competitive distinction.
For Media Enquiries or Speaking Engagements:
Email: [email protected]
Mobile: +61 041 983 5555
