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If there’s one thing that’s always been true in the travel trade, seeing is believing—and 50 Degrees North is putting that maxim into practice with a new winter sales incentive that’s as glittering as the Northern Lights themselves.

From now until 20 September 2025, the boutique Nordic tour specialist is running a carrot-dangling campaign designed to energise travel advisors selling its immersive winter small group tours across Scandinavia. In a world where the word “incentive” gets tossed around more than snowflakes in a Finnish blizzard, this one genuinely turns heads, offering higher commissions and the chance to experience the product advisors are booking.

And what a product it is.

At the heart of the campaign lies a generous grand prize: an eight-day Nordic experience in Norway for the two top-performing advisors during the sales period. The winning duo (and a lucky travel companion each) will embark on a spectacular Arctic itinerary, including a stay at the magical Snowhotel Kirkenes, a scenic southbound Havila coastal voyage, and a stylish night at the historic Opus 16 boutique hotel in beautiful Bergen.

A deal as crisp as a Nordic morning

In addition to the show-stopping prize trip, the campaign includes a raft of perks designed to make the booking process even more appealing for both agents and their clients:

An extra 3% commission on the land component of eligible winter small group tours
Lower deposits from AU$600 / US$400 per person—making it easier to close the sale
A complimentary pre- or post-night in select Nordic cities, hand-picked by the team at 50 Degrees North

These sweeteners apply to four specially curated escorted small group tours operating between January and March 2026. Each one is bursting with wintry magic—from husky sledding across frozen forests to glass-roofed igloo stays and Northern Lights chases that make Aurora hunters swoon.

CEO’s call to action: sell it, then see it for yourself

“We know that first-hand experience is one of the most powerful tools a travel advisor can have,” said Mari Räsänen, CEO of 50 Degrees North. “This campaign not only rewards advisors for their support but also gives them the opportunity to truly understand the magic of the Nordic winter—something that’s hard to convey without seeing it for yourself.”

It’s a timely move. With Australians increasingly turning their gaze northward during our scorching summers, Nordic destinations have become hot (or rather, refreshingly cold) commodities. Whether it’s ice hotels or fjord views, the demand for tailored, small-group adventures continues to rise.

The eligible tours up for grabs include:

Iconic Northern Lights – 8 days (Norway to Sweden)
Chase the Northern Lights Express – 11 days (Finland to Norway)
Experience the Northern Lights – 15 days (Norway to Finland)
Lapland Highlights – Premium – 10 days (Sweden to Finland)

Each tour is expertly crafted with small groups of 6–18 guests, ensuring intimate, meaningful experiences far from the madding crowds. Accommodations lean towards the unique and atmospheric, while expert-led excursions fill itineraries with authentic, memory-making moments.

From the Snowhotel to the sales desk

It’s no secret that destinations like Kirkenes and Levi can be a hard sell to clients unfamiliar with what a Nordic winter entails. But give an advisor a firsthand taste—watching the aurora shimmer above a frozen lake or stepping into a warm Sami tent after a snowmobile safari—and suddenly the storytelling becomes much easier.

Which is, of course, the whole point.

By rewarding its trade partners with the ultimate product immersion, 50 Degrees North is doubling its commitment to relationship-driven selling—a refreshingly old-school strategy in an industry that sometimes forgets the value of trust, knowledge, and a little human warmth.

So, if you’re a travel advisor with a penchant for snow, storytelling, and selling sensational Arctic experiences, now’s the time to step up.