In a move that would make even Captain Cook sit up and take notice, HX Expeditions—the world’s oldest and most seasoned expedition cruise company—has thrown open the gangway to its biggest-ever global incentive for travel agents: a thunderous “Sell 3 – Sail Free” promotion, timed to celebrate an astonishing 130 years of polar passion and ocean-borne adventure.
Yes, you read that correctly. Travel agents worldwide can earn their own expedition cruise—completely free, and with a companion—just by doing what they do best: booking remarkable journeys.
This record-breaking incentive is sensational yet straightforward: agents who make three new deposited bookings on eligible HX voyages between 1 July and 31 October 2025 will be eligible to receive a free 2026 expedition cruise for two. There are no complicated point systems or “enter to win”—sell three and sail.
And not just on any cruise. Among the 130 prize spots up for grabs (that’s 65 cabins for two globetrotting souls), are suites on HX’s best-selling 2026 Highlights of Antarctica itinerary—a bucket-list voyage through the icy, awe-inspiring southern seas that has won fans the world over.
“This is truly an exciting year for HX,” said Amber Wilson, Director of Sales for Australia and New Zealand, with enthusiasm that doesn’t need a megaphone. “To celebrate, we’re introducing the largest and most exciting trade incentive in our history – a reflection of the strong, long-standing partnerships we’ve built with the travel trade.”
With the cruise sector becoming more competitive than a Sydney real estate auction, HX is making no bones about who it’s backing: the travel agents.
Travel agents chart their own course to Antarctica with HX’s bold new Sell 3 – Sail Free incentive.
“We want our advisors to experience the product they so passionately promote,” Wilson added. “There’s no better way to sell an HX cruise than to feel the crunch of Antarctic ice under your boots yourself.”
This latest trade-focused effort joins a string of HX’s agent-first investments, including a dedicated Australian team, newly streamlined B2B tools, and training programs tailored to maximise agent success in the booming expedition cruise segment.
Wilson states, “We’re pulling out all the stops for the trade—because celebrating 130 years in the business of extraordinary requires something equally extraordinary in return.”
And extraordinary it is. The “Sell 3 – Sail Free” incentive is open to new FIT bookings on 2025, 2026, or 2027 voyages. Flights aren’t included (even HX can’t quite get penguins to fly), and agents must submit their bookings via the official entry form no later than 7 November 2025.
It’s first come, first served, based on availability. The early bird, as always, catches the complimentary cruise. One prize per agent keeps things fair, and naturally, group, interline, and agent rate bookings are excluded from the tally.
Prize winners will be contacted and offered a curated list of 2026 voyages if that doesn’t get the heart racing, sailing beside humpbacks and watching glaciers calve into the sea might.
From fjords to frozen frontiers, HX Expeditions has spent over a century charting paths through the planet’s wildest corners. Born in Norway’s rugged maritime tradition, the line has carried the spirit of discovery through wars, weather, and the whims of international travel trends. And now, 130 years later, they’re still packing parkas and plotting new horizons.
Now’s the time for those not yet on the HX bandwagon (or longboat, perhaps). This incentive isn’t just a pat on the back for loyal agents—it’s an invitation to walk the decks, sip glacial gin under the midnight sun, and perhaps finally see what all the fuss is about.
It’s also a strong sign that HX Expeditions sees its partners not as mere intermediaries but as essential storytellers in the voyage of exploration. And with the expedition cruise sector booming, the message is crystal clear: help us grow, and we’ll take you with us—literally.
Agents are encouraged to visit agentportal.travelhx.com for full details, terms and conditions, and a list of eligible expedition cruises. For general info, go to www.travelhx.com.
Just don’t dawdle—this ship won’t wait.
By Susan Ng
