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There’s nothing quite like the roar of Saigon scooters and the buzz of serious business—and in September 2025, the two collide magnificently at the 19th edition of the International Travel Expo Ho Chi Minh City (ITE HCMC).

Mark your diaries: 4–6 September 2025, at the Saigon Exhibition and Convention Centre (SECC), District 7. Vietnam’s crown jewel of travel trade events is swinging open its grand doors again, and it’s doing so in world-class style, with its Hosted Buyer Program officially taking applications.

And if you’re a travel agent, tour operator, or product manager with even a whisper of interest in Vietnam or Southeast Asia, this is not just an invitation. It’s a standing ovation waiting for you at the door.

Asia’s MICE Darling with Global Pull

Ho Chi Minh City isn’t just Vietnam’s most energetic metropolis—it’s the region’s MICE darling. With five consecutive titles as Asia’s Best MICE Destination under its belt and a sixth nomination already in play, the city has proven it’s not just playing host—it’s setting the table and writing the guest list.

As Mr. Le Truong Hien Hoa, Deputy Director of the Ho Chi Minh City Department of Tourism, rightly points out, “With the theme ‘Sustainable Tourism, Vibrant Experience’, ITE HCMC is poised to set new benchmarks for Vietnam’s tourism industry. Our Hosted Buyer Program is designed to foster strategic partnerships and elevate inbound tourism to Vietnam.”

In true Vietnamese fashion, this year’s event isn’t going it alone. It’s part of a broader regional embrace, teaming up with Binh Duong and Ba Ria – Vung Tau to give visitors a deeper dive into the southern charms of this captivating country.

The Buyer’s Playground: Why You Should Apply

What makes ITE HCMC’s Hosted Buyer Program so desirable? Apart from rubbing shoulders with some of the world’s most influential tourism heavyweights, it’s a rare combination of privilege, precision, and perks.

Here’s what you can expect as a Hosted Buyer:

  • ✈️ All-Inclusive Travel Package: Flights, top-tier hotel accommodation, and all ground transport—on the house.

  • 🤝 Pre-Scheduled Business Matching: Over 16,000 B2B appointments on the books, connecting you with more than 520 exhibitors, from 50 cities and provinces.

  • 🍸 VIP Networking Events: Hosted luncheons, cocktail soirées, and gala dinners with industry insiders.

  • 🌿 Familiarisation Tours: Handpicked excursions showcasing the region’s culture, sustainability, and rising tourism stars.

  • 🎤 Access to Forums & Assemblies: Entry into pivotal discussions like “Sustainable Tourism, Vibrant Experience” and the 12th TPO General Assembly.

It’s not just business as usual—it’s business with the good china.

Who’s Coming to the Table?

As the only travel expo in Vietnam offering such an extensive International Hosted Buyer Program, ITE HCMC 2025 has the credentials and clout to back it up.

Last year’s edition was crowned Asia’s Best Trade Show by the World MICE Awards, and this year’s guest list reads like the who’s who of global tourism:

  • 🇦🇺 Australia: From the Flight Centre Travel Group to Luxury Escapes, Insider Journeys, and Intrepid Travel—freshly crowned Best Adventure Tour Company at the 2025 Rolling Stone Travel Awards.

  • 🇬🇧 United Kingdom: The boutique-luxury specialists Oliver’s Travels, awarded Best Luxury Vacation Rental Service.

  • 🇺🇸 United States: Travel heavyweights Collette and G Adventures.

  • 🇩🇪 Germany’s own DERTour Group, and the reborn legend Thomas Cook from India.

This is the main stage if you’re looking to expand product offerings, forge new partnerships, or simply gauge the pulse of post-pandemic Asian tourism.

Vietnam’s Big Picture Moment

ITE HCMC 2025 is more than a trade show—it’s a litmus test of Vietnam’s ambitions on the global tourism stage. Under the direction of the Ministry of Culture, Sports and Tourism and hosted by the Vietnam National Authority of Tourism, Ho Chi Minh City’s People’s Committee, and a cast of dedicated partners, this year’s expo is the country’s statement of intent: that Vietnam is not only open for business but also open to bold new possibilities.

And in a world where buyer fatigue is all too real and expos can feel like glorified brochures, ITE HCMC stands apart by putting real experience, networking, and real results at its core.

Apply Today—Seats Won’t Last

The Hosted Buyer Program is competitive, curated, and capped. This isn’t an RSVP for rubber-chicken dinners—it’s an entry into one of Asia’s most vibrant, productive, and enjoyable travel events of the year.

Register now and secure your place in Vietnam’s premier tourism marketplace: 👉 https://itehcmc.travel/buyer-3/buyer-registration/.

Learn More – Official Website: www.itehcmc.travel.

 

 

By My Thanh Pham

 

 

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