Australians looking to book their next great adventure can now do so with a little more peace of mind—and a big green tick—thanks to the newly launched TravelTick, the official consumer directory for ATIA-accredited businesses.
And if you’re wondering what that tick means, think of it as the travel industry’s answer to the old-fashioned handshake: a symbol of trust, credibility, and genuine service you can bank on.
The Australian Travel Industry Association (ATIA) has launched its exclusive national directory, which aims to direct consumer enquiries directly to travel professionals who have met Australia’s highest standards. And frankly, that’s no small feat in this digital smoke and mirrors age.
Find peace of mind with every journey—follow the ATIA Accredited Tick.
A New Chapter for Consumer Confidence
The digital platform at www.traveltick.com.au is more than just a glorified Yellow Pages for agents. It’s a curated space showcasing the cream of the crop—accredited travel agents, tour operators, and travel professionals who’ve signed on the dotted line, met stringent benchmarks, and now proudly wear their tick.
TravelTick is ATIA’s latest salvo in its mission to bolster industry integrity and put a bit of steel behind the “book with confidence” mantra. With over 120,000 users flocking to ATIA’s various online channels last year, demand for trusted operators is growing.
“It’s about time we had something like this,” said Dean Long, CEO of ATIA. “TravelTick gives the industry and searching consumers what they’ve been asking for—a simple, trusted way to find qualified travel professionals.”
Why This Matters Now
Travel Love curates the magic, not the mayhem, from forest trails to family tales.
In an environment still bearing the bruises of border closures and more than a few dodgy deals, there’s fresh urgency in distinguishing the trusted from the tenuous. Several non-accredited operators have recently gone out of business, leaving holidaymakers high, dry, and out of pocket.
“This is about positioning our members as the most credible, consumer-ready providers in the market,” said Long, who isn’t shy about pushing back against the cowboys. “It has never been more important to make it easier for people to find our members.”
And TravelTick does just that.
All ATIA-accredited businesses are already listed on the platform. All they need to do now is roll up their digital sleeves and polish their profiles. That means uploading images, adding service descriptions, and spelling out their niche specialisations—whether it’s honeymoons in the Maldives, train journeys across the Nullarbor, or adventure tours in Antarctica.
A handy tutorial is available via the Member Centre at atia.travel to help members get their listings just right.
Tick, Tick… Boom: What’s Next?
But this isn’t a one-and-done initiative. TravelTick is just the first stop in what Long describes as a “planned, progressive rollout” of tools designed to lift the entire industry.
“We’re continuing to deliver practical tools that connect travellers to accredited businesses, grow enquiries, and elevate the industry as a whole,” he said. ATIA is focused on delivering results for our members. TravelTick puts their business in front of consumers and drives real opportunities straight to their inbox.”
And that, dear readers, is the kind of old-fashioned, boots-on-the-ground service the industry’s been gasping for.
The Bottom Line
In an age when too many travellers have been burned by booking with fly-by-nighters and flash-in-the-pan pop-up agencies, TravelTick restores a sense of order, trust and—dare I say it—dignity to the business of booking holidays.
It’s not just another online directory. It’s a statement of intent from an industry looking to rebuild and re-earn the trust of the travelling public. And with ATIA at the helm, it’s shaping up to be the tool you’ll want to bookmark before your next journey begins.
Visit www.traveltick.com.au to find an accredited agent near you.
By Sandra Jones
