Holland America Line is excited to bring the charm of Dutch homeware design to guests sailing on all cruises through a new partnership with the renowned Dutch brand Blond Amsterdam.
The cruise line is now selling items from Blond Amsterdam in its retail shops on board Oosterdam, Nieuw Statendam, Eurodam, Volendam and Zuiderdam. The new items will be available for purchase across the rest of the fleet by the end of October 2025. Merchandise will include teacups, saucers and kitchen accessories, all featuring artwork in the blue-and-white Delft style.
“We are thrilled to launch this collection in partnership with Blond Amsterdam,” said Farah Barhorst, director of onboard revenue for Holland America Line. “This homeware collection beautifully showcases our Dutch heritage with a twist of colorful style, allowing guests from around the world to take a piece of the Netherlands home with them after their cruise.”
Blond Amsterdam was founded in 2001 by Dutch artists Femque van Geffen and Janneke Dröge, who share a passion for creating happiness through their art. Their unique, colorful illustrations quickly gained global recognition. Over the years, Blond Amsterdam has expanded its product range from dinnerware to include greeting cards, school supplies, textiles and more, all designed to bring joy.
The products currently being sold in on-board retail shops feature items from an existing Blond Amsterdam collection. Holland America Line will soon feature a bespoke selection of mugs, saucers, tea cloths and vases — all featuring unique Holland America Line artwork exclusively created in Blond Amsterdam’s signature style. This signature collection will be available fleetwide in early 2026.
