A committed player in the world of tennis and official partner of Roland-Garros, ALL Accor – booking platform and loyalty programme – enables tennis fans to enjoy unique experiences in France and around the world.A major new feature of this 2025 edition: each hotel will offer specially designed Roland-
Garros-themed guest rooms:
At the Pullman Tokyo Tamachi, Japan: 1 suite
At the Pullman Rio de Janeiro Sâo Conrado, Brazil: 2 suites
At the Pullman Paris Montparnasse: 2 Deluxe rooms and 1 suite
At the Pullman Downtown Dubai: 1 suite
These rooms will be available to the public by booking directly on ALL.com – an initiative that underlines ALL Accor’s commitment to bringing together hospitality, emotion, and passion for sport.
The Pullman Paris Montparnasse become the first hotel in France and Europe to officially create a Roland-Garros room – a nod to its location in the tournament’s capital. The décor is inspired by the court, with sporty-chic details and a clay colour palette. Everything has been designed to extend the experience in a unique atmosphere combining Parisian elegance and sporting passion, two pillars of this legendary tournament.
Following La Suite Novotel by ALL.com – the first hotel room to be nestled in the heart of the Parc des Princes – ALL Accor is once again enabling its members to extend the magic of sport, this time with a Roland-Garros immersion during their Pullman stay.
Thrilling events to share together
Throughout the fortnight of the Roland-Garros tournament, the rebranded hotels will organise live in-hotel viewing parties open to everyone, ALL members and general public alike. From Japan to Brazil, and regardless of the time difference, tennis fans are invited to the Pullman Paris Montparnasse, Rio de Janeiro Sâo Conrado, Downtown Dubai and Tokyo Tamachi to follow the matches of their favourite players. Much more than simple broadcasts, these events will immerse spectators in the world of the tournament with a complete rebranding of the hotels with a Roland-Garros theme.
The matches will be broadcast live in a festive, elegant atmosphere inspired by the famous Roland-Garros Village, with areas to practice your swing, zones to cheer on your favourite players, DJ sets, live music and tennis-inspired catering. It’s a premium setting where fans can follow the matches as if they were in the stands at Porte d’Auteuil – the perfect way to experience the excitement of Roland-Garros from Paris, Sao Paulo, Dubaior Tokyo!
And what if the best services weren’t just on the court, but next to it?
In 2025, ALL Accor is going one step further with a brand-new activation: ALL Services.
Alongside the immersive experiences offered in its hotels, the brand is launching a campaign that blurs the lines between hospitality and top-level tennis by drawing a parallel between tennis serves and the excellence of its hotel services. From the premium welcome to room service, wellness treatments and F&B, ALL Accor turns everyservice into an ace. Through a creative system combining FOOH immersive content, viewing parties and exclusive experiences, the brand is transforming hotel rituals into real performances. The message is clear: « The best services are also off the court »


















