In the ever-curious world of online hotel bookings—where filters multiply like rabbits and checkout pages vanish with the grace of a magician’s scarf—one platform has tossed its old collar and collar-tag aside in favour of something sleeker, simpler, and sharper.
Ladies and gents, say farewell to Sniff Hotels and hello to 123 Reserve.
Brazil’s cheekily named hotel booking platform has turned a new page—though not before fluffing the pillows and ironing the sheets on its rebrand rollout. Now operating under the clever, streamlined title “123 Reserve”, the platform is primed to charm global travellers with a name as intuitive as a bellhop’s sixth sense.
“The transition to 123 Reserve represents an important step in the evolution of our brand,” said Andre Sestari, founder and a man who knows how to pack a punchy pivot. “Our focus remains the same: to offer a modern and efficient solution for booking hotels easily, whether for tourism or business.”
Gone is the puppy-dog novelty of the old “Sniff”, but fear not—the new name hasn’t come at the cost of personality or purpose. 123 Reserve still delivers the platform’s signature speed, security, and intuitive design, now wrapped in a refreshed digital wardrobe. Think faster mobile navigation, a cleaner interface, and a search engine that’s clever enough to suggest the perfect beachside stay before you’ve even typed “sun”.
In true old-school hospitality fashion, the transition’s been handled with the same care you’d expect from a maître d’ at the Ritz. Existing users needn’t lift a finger; all visits to the former Sniff Hotels site seamlessly redirect to the new domain, preserving everything from browser history to bookmarked getaways.
But why the change? Quite simply, the old brand outgrew its leash. What started in Ascurra, Santa Catarina, as a plucky platform sniffing out decent digs has evolved into a global contender, connecting wanderers with thousands of properties from São Paulo to Salzburg.
123 Reserve, with its no-nonsense name and forward-facing design, embodies a new phase where booking feels less like a task and more like a two-minute victory lap. With multilingual support, intelligent comparison tools, and a UX polished enough to reflect your jet-lagged face at you, the platform is still laser-focused on its mission: making travel less stressful and more seamless.
So, whether you’re a road warrior chasing the next boardroom or a barefoot dreamer craving a bungalow in Bali, rest assured—this isn’t just a name change. It’s a declaration.
123 Reserve isn’t here to reinvent travel. It’s here to make booking it as easy as 1-2-3.
Visit: 123reserve.com.
By Anne Keam
