Pelikin, the digital travel money card, is embarking on an exciting new chapter under fresh ownership and a revitalised strategic vision.
Following the administration of Pelikin Holdings Ltd in November 2024, the intellectual property of the company has been acquired by Equitifund, an Australian private investment firm known for its success in scaling promising businesses. The acquisition promises to deliver long-term growth, capital support, and a renewed focus on the evolving needs of modern travellers.
“As unfortunate as the events of last year were, we’re pleased to now have this opportunity,” said Greg Huxley, Chair of Equitifund. “It’s time to move forward – with a renewed structure, a clear vision, and a product that continues to evolve with the needs of modern travellers. Pelikin has a standout offering, and we’re backing it fully.”
Equitifund’s involvement comes after a competitive acquisition process managed by reputable administrators RSM Australia. The firm recognised the potential of the Pelikin brand and emerged as the successful bidder, enabling the company to regain stability and momentum. To maintain continuity, Equitifund invited Sam Brown, the original Founder & CEO of Pelikin, to stay on as CEO. Sam’s deep knowledge of Pelikin’s operations, vision, and customer base, combined with his leadership experience, ensures that the company remains on course for continued success. As part of the leadership transition, advisor David Hughes, a key figure in Pelikin’s previous operations, also remains actively involved as Chief Commercial Officer, providing strategic guidance to the business moving forward.
Under the new ownership, Pelikin will focus on a range of exciting developments, including product enhancements, expanded partnerships, and an unwavering commitment to providing exceptional services for all cardholders as well as their affiliate partners. The leadership team, bolstered by Equitifund’s financial and industry expertise, is poised to take the company to new heights in the short and long-term.
The new ownership structure also brings positive news for agents: Equitifund has committed to settling all commissions owed by Pelikin Holdings Ltd. This includes commissions from January to June 2024, with some already paid. The company will ensure prompt payments over the coming weeks to those still outstanding.
“We’re excited about the opportunities ahead and the chance to continue working closely with travel agents,” said the CEO, Sam Brown. “We are committed to supporting agents moving forward and will be sharing some exciting announcements very shortly.”
Pelikin’s future is brighter than ever, and the company is also actively expanding its team. A new Marketing Co-Ordinator position is currently open, marking the beginning of Pelikin’s next phase of growth and innovation.
For more information, please visit pelikin.travel or email press@pelikin.travel
