In a decisive move that reshapes Australia’s premium travel services landscape, Complex Travel Group has announced the strategic acquisition of The Well Connected Traveller (TWCT), one of the nation’s most trusted VIP concierge firms for high-net-worth frequent flyers. Simultaneously, the group unveiled the launch of its newest division—Flat Beds Rewards Travel—a dedicated service helping clients unlock the full potential of their frequent flyer and credit card points, emphasising business and first-class redemptions.
This transformative expansion is a significant milestone in Complex Travel Group’s ambitious growth journey. It now offers clients nationwide a dual advantage: exclusive access to paid premium airfares and expertly managed reward-based bookings, all under one highly experienced umbrella.
“This moment marks a defining evolution in our service philosophy,” said Mark Trim, Founder and Managing Director of Complex Travel Group. “By integrating TWCT’s expertise in high-value reward redemption with our legacy of premium airfare bookings, we’re delivering an unmatched, full-service solution tailored for discerning travellers.”
With elite travellers increasingly seeking ways to convert loyalty points into seamless luxury travel experiences, the timing of this expansion couldn’t be more fitting. Flat Beds Rewards Travel is explicitly designed for individuals holding over one million frequent flyer or Amex Membership Rewards points—people who understand that points are more than perks; they’re untapped potential.
Jodie Land, General Manager of Reward Travel, and Mark Trim, Founder and Managing Director of Complex Travel Group
A High-Performance Alliance for Australia’s Most Savvy Travellers
Founded by respected travel strategist Jodie Land, TWCT built its reputation on hands-on, white-glove service that transformed the complex world of loyalty redemptions into elegant, turn-key luxury journeys. Now stepping into her new role as General Manager of Reward Travel, Land brings a treasure trove of insider knowledge in managing Amex rewards and multi-alliance airline redemptions—skills that will elevate the capabilities of Complex Travel’s entire rewards division.
“We’re joining forces with a like-minded, high-performance travel group that shares our deep commitment to premium service,” said Land. “As part of Complex Travel Group, we’ll reach a wider audience of clients who are eager to transform their points into extraordinary journeys.”
With a footprint now doubled in Western Australia and a national team of over 60 travel experts, the acquisition also reinforces Complex Travel Group’s broader strategic intent—to lead in every facet of luxury and corporate travel.
Simplifying the Complexities of Points Redemption
Flat Beds Rewards Travel is built to demystify what many high-value clients find frustrating: navigating the labyrinth of airline partnerships, seat availability, blackout dates, and complex routing restrictions. Unlike automated search tools or points calculators, Flat Beds Rewards Travel pairs clients with real human experts who understand the nuances of each airline’s loyalty program and know precisely how to stretch every point to its highest possible value.
“Travellers want simplicity, not spreadsheets,” Trim continued. “With Flat Beds Rewards Travel, we give our clients exactly that—premium booking support that turns points into peace of mind and exceptional value.”
From booking multi-city, round-the-world itineraries to last-minute upgrades, the new rewards division provides concierge-level service and savings that can often amount to thousands of dollars—without the guesswork.
Scaling Up for the Future of Travel
Complex Travel Group’s bold pivot towards loyalty-driven services positions the company at the forefront of a post-pandemic travel revival marked by high expectations, increasing point balances, and a hunger for memorable, meaningful experiences.
As demand for points-based travel soars, the company is actively recruiting skilled rewards specialists nationwide to meet the surge. Over the next 12 months, Flat Beds Rewards Travel plans to triple its advisory capacity, solidifying its role as a leading authority in luxury reward travel across Australia.
Complex Travel Group is raising the bar for those seeking not just a seat but a service, not just advice but action, and not just rewards but results.
For more details or to book your next rewards experience, visit: thewellconnectedtraveller.com.au, flatbeds.com.au/rewards-travel.
Written by Alison Jenkins
