In a bold move that promises to redefine destination marketing, Australian-owned travel commerce platform BYRDLI has launched an exhilarating global campaign in partnership with Washington, DC and Visit the USA. This pioneering initiative harnesses the influential reach of top digital creators to deliver immersive, bookable travel experiences that invite audiences to explore the U.S. capital like never before.
At the heart of this campaign lies a powerful vision: to showcase Washington, DC, not just as the political heart of America but as a dynamic cultural epicentre brimming with creative energy, local charm, and unforgettable experiences.
📍 A New Era of Destination Discovery
Driven by a surge in experiential tourism and demand for authentic travel, BYRDLI is responding with innovation. This latest campaign introduces creator-led itineraries that blend storytelling, technology, and cultural depth—bringing Washington, DC, to life through the eyes of seasoned travel influencers Phoebe Lee (@travelforphoebe) and Mary Vitinaros (@maryvitinaros).
Their journeys—rich with historical nuance, culinary sophistication, and off-the-beaten-path adventures—will be available for booking directly via their exclusive BYRDLI Travel Clubs.
🧳 More Than Monuments: Travel That Inspires and Connects
“Travel is about connection, both to a place and the people who inspire you to visit,” says Vanessa Richards, Co-Founder and CEO of BYRDLI. “With BYRDLI, we’re giving creators the power to craft and share experiences that are personal, trusted, and instantly bookable. Washington, DC is an incredible destination, and we’re thrilled to partner with Visit the USA and Washington, DC to showcase it in a fresh, engaging way.”
This isn’t tourism as usual. Phoebe and Mary’s curated experiences go far beyond the traditional guidebook. Through vibrant storytelling, they will spotlight DC’s buzzing neighbourhoods, award-winning restaurants, eclectic arts scene, and rich tapestry of American history. Their followers won’t just watch their adventures unfold—they’ll be able to live them.
🖱️ One Click From Inspiration to Booking
BYRDLI’s unique tech integration allows seamless booking through creators’ curated links. Whether it’s a rooftop brunch in a historic district, a walk along the Potomac, or a hidden jazz bar in Shaw, followers can book the spots and experiences showcased in real-time.
This model fuses inspiration with action, simplifying the booking process and empowering creators to become actual travel curators. It’s a transformative shift in how global travellers explore destinations.
🎙️ A Fresh Narrative for Washington, DC
Corey Marshall, Director of Destination DC Australia and New Zealand, emphasizes the campaign’s broader mission: reshaping global perceptions of the city.
“We love to engage travellers who are eager for extraordinary experiences, and our partnership with BYRDLI challenges the current perception of Washington, DC as a political city that is only known for its iconic museums and monuments,” Marshall explains.
“Washington, DC offers vibrant neighbourhoods and an incredible dining scene—from Michelin-awarded restaurants to impressive neighbourhood eateries. We encourage travellers to book a visit to DC, to uncover a city where there is so much more than politics.”
🎉 An Exclusive Sydney Launch Event
BYRDLI and Washington, DC, will co-host an exclusive creator-led event in Sydney in August 2025 to celebrate this landmark campaign. Attendees will gain firsthand insights into the campaign, engage with the creators, and experience an inspiring taste of Washington, DC’s cultural dynamism.
This event is poised to deepen engagement across the Asia-Pacific market further, offering a high-impact platform for travellers, trade partners, and influencers to interact directly with the new campaign.
🌐 A Vision for the Future of Travel Commerce
This campaign is not merely a promotional effort—it’s a reflection of where travel is headed. Today’s travellers crave authenticity, immediacy, and connection. BYRDLI, with its cutting-edge technology and deep creator partnerships, is redefining the traveller journey—transforming social influence into tangible bookings and unforgettable memories.
BYRDLI has cemented its role as a global leader in experience-driven travel commerce through this strategic alliance with Visit the USA and Washington, DC. The platform’s dedication to empowering creators and enhancing the travel experience sets a new benchmark for industry innovation and destination storytelling.
For more information and to explore the curated experiences, visit https://www.byrdli.com and https://washington.org.
Written by: Soo James
