PONANT, a global leader in luxury exploration voyages, has officially rebranded as PONANT EXPLORATIONS GROUP, marking a significant milestone in its evolution. This transformation follows the company’s strategic acquisition of a majority stake in Aqua Expeditions, reinforcing its international expansion and solidifying its leadership in high-end exploration travel.
A Bold Step Forward in Global Expansion
The rebranding is more than a name change—it signifies PONANT’s ambitious growth strategy to curate an elite portfolio of brands dedicated to exploration tourism. By aligning itself with Aqua Expeditions, the group aims to broaden its reach and redefine the luxury adventure experience.
“As PONANT EXPLORATIONS GROUP, we affirm our commitment to excellence, ensuring unparalleled access to the world’s most iconic destinations through intimate, small-scale voyages,” said Hervé Gastinel, CEO of PONANT EXPLORATIONS GROUP. “Our goal is to continue offering exclusive experiences while pioneering new frontiers in sustainable travel.”
A Trio of Prestigious Brands
Under the umbrella of PONANT EXPLORATIONS GROUP, the company now oversees three prestigious brands, each with its own identity and expertise in exploration travel:
1. PONANT EXPLORATIONS – The Pinnacle of Luxury Expeditions
For over 35 years, PONANT has set the benchmark for luxury exploration, taking travellers beyond traditional cruise routes. With a fleet of human-scale ships carrying fewer than 500 guests, PONANT delivers exclusive access to remote locations, untouched nature, and indigenous cultures. Expert-led excursions, lectures by scientists and historians, and carefully curated itineraries make every journey an enriching adventure.
2. Paul Gauguin Cruises – Polynesian Elegance on the High Seas
A long-standing authority in French Polynesian travel since 1998, Paul Gauguin Cruises operates the renowned m/s Paul Gauguin, a 165-suite luxury vessel offering immersive voyages across Tahiti, the South Pacific, and beyond. With an intimate and relaxed atmosphere, the brand has earned global recognition for its authenticity and unique cultural experiences.
3. Aqua Expeditions – Boutique Luxury Meets Wilderness Adventure
As a pioneer in luxury small-ship expeditions, Aqua Expeditions specializes in ultra-exclusive, five-star journeys to some of the world’s most biodiverse and culturally significant regions. With a 1:1 crew-to-guest ratio, award-winning cuisine, and tailor-made itineraries, guests enjoy unmatched hospitality while exploring breathtaking destinations in style.
A Unified Vision with Individual Identities
Despite this expansion, PONANT EXPLORATIONS GROUP remains steadfast in preserving its iconic heritage. The Group will retain its signature three-sail logo, symbolizing its deep-rooted tradition of excellence in maritime exploration. However, each commercial brand will maintain its unique identity, ensuring a seamless yet distinctive experience across its portfolio.
“The Asia Pacific team is thrilled to be part of this exciting new phase,” added Deb Corbett, CEO of Asia Pacific for PONANT EXPLORATIONS GROUP. “We are eager to implement innovative go-to-market strategies that will drive growth and elevate the profile of our exploration brands.”
A New Chapter for Luxury Exploration Tourism
With PONANT EXPLORATIONS GROUP leading the charge, the landscape of luxury adventure tourism is poised for transformation. The Group’s unwavering commitment to curating sustainable, culturally immersive, and high-end exploration travel ensures that discerning travellers can continue to discover the world’s most remote and awe-inspiring destinations in unparalleled comfort and style.
For more information, visit PONANT EXPLORATIONS GROUP.
Written by: Bridget Gomez
